Swayam IIMB AI in Digital and Social Media Marketing – Week 5 Assessment Answers

📚 Week 5 Assessment – AI, Mobile & Email Marketing

Due date: 21st September 2025, 23:59 IST
Status: Assignment not submitted

This week’s assessment explores how Artificial Intelligence is transforming email and mobile marketing. It covers personalization, push notifications, chatbots, send-time optimization, and best practices.

Q1. How is AI most commonly used in email marketing?

• To automatically block competitor emails
  ✅ To personalize subject lines and send times based on user behavior

• To replace customer service entirely

• To remove the need for content creation

Explanation:
AI analyzes user behavior and engagement patterns to personalize subject lines and optimize delivery times. This increases open rates and click-throughs, making campaigns more effective.

Q2. A food delivery app uses AI to send customers personalized push notifications like “Your favorite pizza is 20% off nearby.” This is an example of:

• Randomized marketing
  ✅ Predictive personalization in mobile marketing

• Generic messaging strategy

• A/B testing without data

Explanation:
AI enables predictive personalization by analyzing past behavior and preferences to send timely, relevant push notifications. This enhances engagement and drives conversions.

Q3. Which of the following is considered a best practice in mobile marketing?

• Designing emails and ads without mobile responsiveness

• Using long forms that require excessive typing on phones
  ✅ Optimizing content for small screens and fast loading

• Sending messages at random times without analyzing user activity

Explanation:
Mobile users need quick, seamless experiences. Optimizing for small screens, fast loading, and minimal typing ensures higher engagement and reduces drop-offs.

Q4. Which of the following is a unique advantage of mobile marketing compared to traditional digital marketing?

• Higher production cost
  ✅ Geo-targeting

• Requires only desktop access

• Limited personalization options

Explanation:
Mobile devices provide location data, allowing marketers to use geo-targeting to send personalized offers based on where the user is. This is a powerful advantage over traditional digital marketing.

Q5. In mobile marketing, what is the primary purpose of “push notifications”?

• To increase website SEO ranking
  ✅ To send personalized, real-time updates

• To reduce app download rates

• To replace social media campaigns

Explanation:
Push notifications allow real-time, direct communication with users. They remind, inform, and engage customers instantly — boosting app engagement and conversions.

Q6. In AI-powered mobile marketing, “chatbots” are primarily used for:

✅ Automating customer queries and guiding purchases in real-time

• Sending bulk SMS promotions without consent

• Reducing the need for mobile apps

• Designing app layouts automatically

Explanation:
Chatbots powered by AI provide instant, round-the-clock support. They handle FAQs, recommend products, and even guide customers through purchase processes.

Q7. AI-driven “send time optimization” in email marketing helps marketers by:

✅ Predicting the exact time when each subscriber is most likely to open emails

• Reducing the cost of email design

• Blocking competitor campaigns

• Creating subject lines without testing

Explanation:
AI uses data on past email interactions to determine the best time for each user. This personalization maximizes open rates and engagement.

Q8. Which of the following is the primary advantage of email marketing?

• It guarantees sales immediately
  ✅ It allows direct communication with customers at a low cost

• It eliminates the need for social media marketing

• It replaces all other forms of advertising

Explanation:
Email marketing is cost-effective, highly targeted, and direct. While it doesn’t guarantee immediate sales, it builds relationships and nurtures leads over time.

Q9. In email marketing, what does the term “open rate” refer to?

• The number of people who clicked a link in the email

• The number of people who forwarded the email
  ✅ The percentage of recipients who opened the email

• The total number of emails successfully delivered

Explanation:
Open rate shows the effectiveness of subject lines and audience interest by measuring how many recipients actually opened the email.

Q10. Which of the following is considered a best practice in email marketing?

• Sending emails without permission

• Using misleading subject lines to increase opens

• Sending the same email to all subscribers
  ✅ Segmenting the email list for personalization

Explanation:
Segmentation allows marketers to tailor content to specific groups based on behavior, interests, or demographics. This increases relevance and effectiveness.

📌 Summary

Week 5 focused on how AI enhances email and mobile marketing by making campaigns more personalized, efficient, and impactful.

• AI in email marketing: Optimizes subject lines, predicts the best send times, and improves engagement.

• Mobile marketing: Leverages push notifications, geo-targeting, and mobile-first design for better user experiences.

• Chatbots: Provide instant, AI-powered customer support and sales guidance.

• Best practices: Personalization, segmentation, responsive design, and real-time updates are essential for success.

Together, these strategies empower brands to run data-driven, customer-centric campaigns that strengthen relationships and improve conversions.