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Swayam IIMB AI in Digital and Social Media Marketing – Week 4 Assessment Answers

📚 Week 4 Assessment – Social Media Marketing

Due date: 14th September 2025, 23:59 IST
Status: Assignment not submitted

This week’s assessment explores Social Media Marketing, its goals, strategies, metrics, and influencer collaborations. Below are the questions, correct answers, and explanations.

Q1. What is the primary goal of Social Media Marketing?

  • Solely to run paid advertisements

  • ✅ To use social media platforms to promote a product, build a brand, connect with an audience, and drive business goals

  • To replace traditional advertising completely

  • To limit customer interaction to direct messages only

Explanation:
Social Media Marketing is about building a community, increasing engagement, and achieving business objectives through platforms like Facebook, Instagram, LinkedIn, and X (Twitter). Paid ads are just one part of it.

Q2. What is the key difference between Organic Social Media and Paid Marketing on social platforms?

  • Organic content is always more effective than paid content

  • Paid marketing builds genuine connection, while organic marketing focuses on quick reach

  • ✅ Organic social media refers to free content that builds connection over time, while paid marketing promotes content to a wider or specific audience for a fee

  • Organic marketing involves paying influencers, while paid marketing uses traditional ads

Explanation:
Organic content (posts, stories, videos) grows connections naturally, while Paid Marketing allows brands to reach larger or targeted audiences quickly by paying platforms.

Q3. What is “Social Commerce”?

  • Selling products only through traditional e-commerce websites

  • ✅ The entire shopping experience, from discovery to checkout, happening within a social media platform

  • Using social media solely for customer service

  • Promoting products through email marketing

Explanation:
Social Commerce integrates shopping directly within social platforms (e.g., Instagram Shop, Facebook Marketplace), allowing customers to browse and buy without leaving the app.

Q4. “Content pillars” are defined as:

  • The specific number of posts a brand makes each day

  • ✅ The main themes or categories a brand will consistently talk about on social media

  • The visual design elements of a social media post

  • The influencers a brand collaborates with

Explanation:
Content pillars are strategic themes (e.g., Education, Entertainment, Product Tips, Behind-the-scenes) that keep brand messaging consistent and engaging.

Q5. Which of the following is a key reason for using a content calendar in social media marketing?

  • To spontaneously create content without planning

  • ✅ To organize posts by day, time, format, and topic, bringing structure to content creation

  • To only post during peak holiday seasons

  • To ensure all content goes viral

Explanation:
A content calendar helps plan and schedule posts systematically, ensuring consistency, better timing, and alignment with campaigns.

Q6. When selecting social media platforms for a brand, what should be the primary consideration?

  • Being present on every single platform available

  • Choosing the platform with the most overall users

  • ✅ Focusing on platforms where your audience is most active and where your content makes the most impact

  • Relying solely on the platform that offers the cheapest advertising

Explanation:
The best platform depends on where your target audience spends time. For example, B2B brands often focus on LinkedIn, while fashion/lifestyle brands thrive on Instagram.

Q7. Which of the 4Vs of Content focuses on whether the content is helpful, informative, or inspiring to the audience?

  • Variety

  • Virality

  • Visibility

  • ✅ Value

Explanation:
The Value factor ensures content is meaningful — whether it solves problems, educates, or inspires action. Without value, content struggles to engage.

Q8. “Impressions” as a social media metric tells you:

  • ✅ How many times your content was shown on someone’s screen

  • The number of unique users who saw your content

  • The number of comments your post received

  • How many clicks your ad got

Explanation:
Impressions measure the total number of times content is displayed, regardless of whether the same person saw it multiple times.

Q9. What does “Reach” signify in social media analytics?

  • The total number of likes on a post

  • ✅ The number of unique users who saw your content

  • The total number of shares a post received

  • How many times your content was displayed

Explanation:
Reach counts unique individuals who saw your content at least once, while impressions count total displays (including repeats).

Q10. What is the core concept of “Influencer Marketing”?

  • Only working with celebrities with millions of followers

  • Creating viral challenges on social media

  • ✅ Collaborating with individuals who have an online following and built trust to promote products or services

  • Buying fake followers to boost credibility

Explanation:
Influencer marketing leverages the trust and reach of influencers — not just celebrities but also micro- and nano-influencers — to promote products authentically.

✅ Final Notes

This Week 4 assessment covers Social Media Marketing essentials, including:

  • Goals and strategies

  • Organic vs Paid marketing

  • Social commerce & content pillars

  • Metrics (Reach vs Impressions)

  • Influencer collaborations

👉 With these skills, you’ll be ready to design structured, audience-focused social campaigns.