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Swayam IIMB AI in Digital and Social Media Marketing – Week 1 Assessment Answers

📚 Week 1 Assessment – Digital Marketing Basics

Due date: 7th September 2025, 23:59 IST
Status: Assignment not submitted

Welcome to your Week 1 Digital Marketing Assessment! 🎯
Below are the questions, correct answers, and detailed explanations to help you prepare better.

Q1. Which of the following best describes the evolution of digital marketing in the early 2000s?

  • Rise of banner ads and basic websites

  • Dominance of social media platforms

  • ✅ Surge in email marketing and focus on SEO

  • Emergence of mobile apps and location-based services

Explanation:
During the early 2000s, businesses began leveraging email marketing and SEO to connect with customers. Social media and mobile apps became dominant much later.

Q2. What is a key characteristic of modern consumer behavior in digital marketing?

  • A preference for generic, mass-market advertising

  • ✅ High expectation for personalized experiences

  • Reduced engagement with video content

  • Decreased reliance on mobile devices for shopping

Explanation:
Modern consumers expect personalized interactions based on their preferences, rather than generic campaigns. Video and mobile shopping remain highly popular.

Q3. Which aspect primarily differentiates digital marketing from traditional marketing?

  • Higher cost of campaigns

  • One-way communication with consumers

  • Limited audience reach

  • ✅ Precise audience targeting and real-time tracking

Explanation:
The power of digital marketing lies in its ability to target specific audiences and measure results in real time, unlike traditional marketing.

Q4. Which of the following is a fundamental step in crafting an effective digital marketing strategy?

  • Immediately launching campaigns without prior planning

  • ✅ Setting clear, measurable objectives

  • Relying solely on traditional advertising methods

  • Avoiding any form of budget allocation

Explanation:
Successful strategies begin with clear goals (SMART objectives) that guide campaigns and ensure accountability.

Q5. What is the main goal of Search Engine Optimization (SEO)?

  • To limit website visibility on search engines

  • To appear in paid advertisements only

  • ✅ To optimize websites for organic (unpaid) higher ranking in search results

  • To pay for higher rankings in search results

Explanation:
SEO focuses on organic visibility by improving content and site structure. Paid ranking belongs to SEM (Search Engine Marketing).

Q6. How does Artificial Intelligence primarily transform digital marketing?

  • By increasing the need for manual data analysis

  • By making marketing less personalized

  • ✅ By making marketing smarter, faster, and more efficient through automation and data analysis

  • By reducing interaction with customers

Explanation:
AI powers automation, chatbots, recommendation engines, and predictive analytics, making marketing highly efficient and personalized.

Q7. Which of these is a significant consumer trend related to sustainability in purchasing decisions?

  • Consumers are less concerned about environmental impact

  • ✅ A strong preference for brands that align with ethical and sustainable practices

  • Increased demand for non-recyclable products

  • Ignoring a brand’s social responsibility initiatives

Explanation:
Consumers increasingly support eco-friendly and socially responsible brands, boosting loyalty and long-term success.

Q8. Which digital marketing channel involves collaborating with individuals who have a dedicated following on social media?

  • Email marketing

  • Search Engine Marketing (SEM)

  • ✅ Influencer marketing

  • Affiliate marketing

Explanation:
Influencer marketing uses the reach and trust of influencers to promote products authentically to their followers.

Q9. What is “sentiment analysis” in the context of AI-driven customer insights?

  • ✅ Analyzing the emotional tone of online conversations about a brand

  • Calculating the number of website visitors

  • Tracking sales conversions from email campaigns

  • Monitoring competitors’ advertising spend

Explanation:
Sentiment analysis uses AI to study text data (reviews, tweets, comments) and identify whether people feel positive, negative, or neutral about a brand.

Q10. How does AI benefit website optimization?

  • It makes websites slower and more complex

  • ✅ It simplifies site creation and enhances user experience through smart tools

  • It eliminates the need for website analytics

  • It restricts mobile responsiveness

Explanation:
AI improves websites through smart builders, chatbots, personalization tools, and UX enhancements, making them more user-friendly and effective.

✅ Final Notes

This Week 1 assessment highlights the foundations of digital marketing, including SEO, AI, personalization, consumer behavior, and sustainability trends.

👉 With these basics clear, you’re well-prepared for more advanced modules in upcoming weeks.