Module 5 challenge :Think Outside the Inbox: Email Marketing (Google Digital Marketing & E-commerce Professional Certificate) Answers 2026

Question 1

Which SMART goal is time-bound?

❌ Add names to subscriber list over the course of an email marketing campaign
❌ Gain 1,500 followers on social media over the course of a social media campaign
❌ Increase weekly app downloads by 200 downloads over three months
✅ Increase brand awareness and lead generation by 15% in the next year

Explanation:
“In the next year” clearly defines a time frame → Time-bound.

Question 2

What part of the goal is measurable?

❌ “increase the email open rate”
✅ “to at least 20%”
❌ “by the end of quarter three”
❌ “by creating more engaging and informational emails”

Explanation:
Measurable = numeric value → 20%.

Question 3

Why is it important for a SMART goal to be specific?

❌ It matches the organization’s needs and priorities
❌ It allows you to track and measure the goal along the way
❌ It has evidence to prove whether it was successful or not
✅ It allows you to know if you’ve achieved it

Explanation:
Specific goals clearly define what success looks like.

Question 4

Psychographic segmentation questions (Select all that apply):

❌ How far do you live from the tutoring center?
✅ How many days a week does your child do homework?
❌ What grade is your child in?
✅ How often do you help your child with homework?

Explanation:
Psychographic = habits, behaviors, lifestyle, involvement.

Question 5

Demographic data for the customer’s pet (Select all that apply):

✅ How old is your pet?
✅ What type of pet do you own?
❌ What pet food brand do you typically purchase?
❌ How often do you purchase toys for your pet?

Explanation:
Demographics = age, type, category.

Question 6

Behavioral data questions (Select all that apply):

❌ Do you use homeware from a specific brand?
✅ What homeware have you purchased recently?
❌ Are you interested in home DIY projects?
❌ In which room in your home do you spend the most time?

Explanation:
Behavioral = past actions & purchase behavior.

Question 7

Why include a call to action (CTA)?

❌ To highlight the benefits instead of the features
✅ To encourage readers to make a purchase
❌ To tell readers what they are offering
❌ To describe how the content helps the reader

Explanation:
CTA tells users what to do next.

Question 8

Correct list growth rate calculation:

❌ [(17,191 − 47) / 840] × 100
✅ [(840 − 47) / 17,191] × 100
❌ [17,191 / (840 − 47)] × 100
❌ (17,191 × 100) / (840 − 47)

Explanation:
List Growth Rate =

(New subscribers − Unsubscribes)Total list size×100\frac{(\text{New subscribers − Unsubscribes})}{\text{Total list size}} \times 100Total list size(New subscribers − Unsubscribes)​×100

Question 9

Purchase conversion rate calculation:

❌ 1,201 / 33,944
❌ 1,201 / 10,550
✅ 1,201 / 76,230
❌ 10,550 / 33,944

Explanation:
Email conversion rate = purchases ÷ emails delivered.

Question 10

Click-to-open rate calculation:

✅ 5,811 / 60,320
❌ 60,320 / 5,811
❌ 5,811 / 103,000
❌ 103,000 / 5,811

Explanation:
CTOR = total clicks ÷ unique opens.

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