Digital Dominance Quiz:The Digital Marketing Revolution (Digital Marketing Specialization) Answers 2025

Question 1

Is the following statement true or false?
Digital dominance is achieved when digital benefits exceed analog benefits.

✅ True
❌ False

Question 2

Is the following statement true or false?
Efficiency is a condition in which a digital product or service is preferred to its analog alternatives due to its ability to create complex and inefficient solutions by leveraging digital tools.

❌ True
✅ False

Question 3

What does the term ‘Twice as Nice’ mean in terms of its reference to the concept of Efficiency?

✅ An exchange transaction that benefits both buyers and suppliers.
❌ An exchange transaction that can be conducted in either the analog or digital world.
❌ An exchange transaction that benefits either a buyer or a supplier.
❌ All of the above

Question 4

What does the term ‘Addition by Subtraction’ mean in terms of its reference to the concept of Efficiency?

❌ Subtracting value by adding a component to an analog product or service.
❌ Things get worse (inefficient) when something is taken away.
❌ Adding value by adding a component to analog product or service.
✅ Things get better (efficient) when something is taken away.

Question 5

Which of the following are a way to leverage digital efficiency?

❌ Be aggressive with change because people like new and shiny things.
✅ Make a deal by offering financial incentives like discounts or freemium.
❌ Stop people from sharing their stories in your digital space.
❌ None of the above

Question 6

Is this statement true or false?
Democracy is a condition in which a digital product or service is preferred to its analog alternatives due to its ability to reduce access and exclude ordinary people by leveraging digital tools.

❌ True
✅ False

Question 7

What does the term ‘Higher Trust’ mean in terms of its reference to the concept of democracy?

❌ Hoping potential customers will not find out that online reviews are from people who are paid by a firm.
❌ Asking trusted customers to post positive reviews for a firm’s products or services.
✅ Gaining confidence of potential customers because reviews are posted by real and ordinary people.
❌ None of the above

Question 8

What does the term ‘Customers are more than customers’ mean in terms of its reference to the concept of democracy?

✅ Customers take on a more complex set of roles, such as both writing and reading reviews on Rotten Tomatoes.
❌ Customers have a singular focus in terms of buying and using a product.
❌ Customers are focused on reviewing products rather than purchasing products.
❌ Spending no money on traditional advertising or sales promotions.

Question 9

Which of the following are a way to leverage digital democracy?

❌ Keep your content static and allow people time to absorb it.
✅ The cult of personality can be utilized to become a digital celebrity and build a fanbase.
❌ Splendid isolation can block the intellect and curb people’s enthusiasm for the product.
❌ All of the above

Question 10

According to the McKinsey article, “What’s next for digital consumers”, how has lock down changed the nature of competition during the pandemic?

✅ The number of competitors has increased and includes both local and global peers.
❌ The number of competitors has decreased and includes only local peers.
❌ The number of competitors has increased but includes only local peers.
❌ The number of competitors has decreased and includes both local and global peers.

🧾 Summary Table (Final & Correct)