Product Quiz :Marketing in a Digital World (Digital Marketing Specialization) Answers 2025

Question 1

What are the two key steps in the co-creation process?

❌ Stimulation and financial reward
✅ Contribution and selection
❌ Financial reward and social recognition
❌ Contribution and social recognition

Explanation:
Co-creation works by first collecting contributions from users and then selecting which ideas or inputs to implement.

Question 2

Which are key concepts for the Product portion of the marketing mix?

❌ Product quality
❌ Managing a firm’s product line
❌ Product service support
✅ All of the above

Explanation:
The Product element of the marketing mix includes quality, product lines, and service support.

Question 3

Which type of co-creation is NOT included in the 2×2 matrix identified by Matt O’Hern and colleagues?

❌ Fixing
❌ Submitting
❌ Co-designing
✅ Collaborating

Explanation:
The matrix includes fixing, submitting, and co-designing, but collaborating is not one of the four types.

Question 4

In addition to rides, which offerings are provided by Uber?

❌ Food delivery service
❌ Motorcycle transportation in countries like India and Indonesia
❌ Bicycle rental subsidiary
✅ All of the above

Explanation:
Uber offers Uber Eats, motorbike transport (Uber Moto), and micromobility services like bikes.

Question 5

The sharing economy definition includes which components?

❌ Inherently digital platforms
❌ Temporary access rather than ownership
❌ Crowdsourced or externally owned resources
✅ All of the above

Explanation:
All three elements are essential to the modern sharing economy.

Question 6

What approach does Threadless use for product development and branding?

❌ Firm-centered approach
❌ Brand managers decide themselves
✅ Customer co-creation approach
❌ None of the above

Explanation:
Threadless relies entirely on customer-submitted and customer-selected designs.

Question 7

Which statement about co-creation is TRUE?

❌ Successful co-creation rewards only financial incentives
✅ Customer contributions assist firms in designing and developing new products
❌ Customers usually care deeply and always want to help
❌ Firms must be more secretive to succeed

Explanation:
Co-creation leverages customer input to improve product development.

Question 8

What is the meaning of “prosumer”?

❌ Producer & summary
❌ Production & summary
❌ Program & consumer
✅ Producer & consumer

Explanation:
A prosumer both produces and consumes value.

Question 9

What type of co-creation does LEGO Ideas use?

❌ Designing
❌ Tinkering
✅ Submitting
❌ Collaborating

Explanation:
LEGO Ideas allows users to submit ideas, which LEGO later evaluates and selects.

Question 10

According to “The Sharing Economy: Rhetoric and Reality” (Schor & Vallas, 2021), sharing is non-profit social exchange among known people.

❌ True
✅ False

Explanation:
The reading highlights that many sharing-economy platforms are commercial and profit-oriented, not purely social.

🧾 Summary Table

If you want next:

• 🧠 One-page revision notes

• 📘 Flashcards for quick recall

• 🔥 Final mock test (full course)