Exercise Quiz: Ideas.Lego.com :Marketing in a Digital World (Digital Marketing Specialization) Answers 2025

Question 1

Which statement about LEGO and LEGO Ideas is CORRECT?

❌ Lego was established in 1948.
❌ Lego Ideas platform was launched in 2013.
❌ Lego was founded in Belgium.
✅ Lego Ideas platform allows fans to support product ideas.

Explanation:
LEGO was founded in 1932 in Denmark, and the LEGO Ideas platform exists specifically to let fans submit and support product ideas.

Question 2

How many supporters are required for LEGO experts to officially review a product idea?

✅ 10,000 supporters
❌ 1,000 supporters
❌ 5,000 supporters
❌ 100 supporters

Explanation:
A LEGO Ideas project must reach 10,000 supporters to enter the official LEGO review stage.

Question 3

What categories allow you to leave private feedback to the creator? (Select all that apply)

✅ Design aspiration
✅ Building techniques
✅ Details
✅ Originality

Explanation:
LEGO Ideas allows private, structured feedback across all these categories to help creators improve their submissions.

Question 4

If your LEGO idea gets produced, one key benefit is compensation.

✅ True
❌ False

Explanation:
If selected, creators receive financial compensation (royalty) and public recognition for their idea.

Question 5

Where can you explore various LEGO ideas on the LEGO Ideas website?

✅ Product ideas
❌ Most supported
❌ Contests
❌ Staff picks

Explanation:
The Product ideas section is where all submitted LEGO Ideas projects can be browsed.

Question 6

In what ways does the LEGO Ideas website help LEGO as a company?

Answer:
The LEGO Ideas website helps LEGO by crowdsourcing innovation directly from its most passionate fans. It reduces product development risk by validating ideas through supporter votes before production. The platform also strengthens customer engagement, builds brand loyalty, and provides LEGO with continuous insight into emerging trends, creativity, and consumer preferences—while turning fans into co-creators of the brand.

🧾 Summary Table