Graded Quiz: Use Cases for Data in Marketing :Marketing Analytics Foundation (Meta Marketing Analytics Professional Certificate) Answers 2025

✅ Question 1

Jordan is putting together a survey to learn more about their customers. Of the five main use cases for marketing analytics, this is…

• ❌ Planning and forecasting

• ✅ Finding your audience

• ❌ Optimizing sales funnel

• ❌ Optimizing marketing strategy

• ❌ Evaluating effectiveness

✅ Question 2

True or false: It’s possible to make educated forecasts of potential success on specific platforms based on historical data.

• ❌ False

• ✅ True

✅ Question 3

Most advertising platforms provide…

• ❌ Design teams that make updates to your ads as needed.

• ✅ Detailed reports to calculate and track the effectiveness of ads.

• ❌ A money back guarantee.

✅ Question 4

Jordan is testing a new version of some of their advertising material – more images versus more text. Of the five main use cases for marketing analytics, this is…

• ❌ Optimizing sales funnel

• ❌ Finding your audience

• ❌ Evaluating effectiveness

• ❌ Planning and forecasting

• ✅ Optimizing marketing strategy

✅ Question 5

True or false: The first step in the sales funnel process is interest.

• ✅ False

• ❌ True

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