Graded Quiz: Marketing Measurement and Analytics Tools :Marketing Analytics Foundation (Meta Marketing Analytics Professional Certificate) Answers 2025

Question 1

A spreadsheet can be used to: (Choose all that apply)

• ✅ Collect data

• ❌ Gather data from browsers

• ✅ Sort data

• ✅ Run formulae on data

Question 2

True or false: When sorting your data, your column labels are referred to as the header row.

• ✅ True

• ❌ False

Question 3

Some common data visualization chart types include: (Choose all that apply)

• ❌ Scramble graph

• ❌ Cake chart

• ✅ Bar chart

• ✅ Line graph

Question 4

Google Analytics collects data from: (Choose all that apply)

• ✅ Apps

• ✅ Sites

• ❌ Emails

• ❌ Phone Calls

Question 5

If a marketing analyst needs to evaluate the success of an ad campaign in generating sales, a good starting point for gathering insight is…

• ❌ An A/B test

• ✅ A web analytics tool

• ❌ An outside consultant

Question 6

CPC stands for what in marketing analytics?

• ❌ Click per closure

• ✅ Cost per click

• ❌ Consumer per click

Question 7

If you want to find data on retention rates in Google Analytics, you can look at…

• ❌ The Events section

• ✅ The Life Cycle section

• ❌ The User section

Question 8

True or false: Facebook Ads Manager can help you determine what is working with an active advertising campaign.

• ✅ True

• ❌ False

🧾 Summary Table