Module 3 challenge :Make the Sale: Build, Launch, and Manage E-commerce Stores (Google Digital Marketing & E-commerce Professional Certificate) Answers 2026

Question 1

Kaunsa e-commerce benefit cost-effective, quick, easy aur global reach deta hai?

✅ Social media campaigns
❌ Online advertising
❌ Print marketing
❌ Smart bidding

Explanation:
Social media campaigns kam cost, fast execution, aur global audience reach provide karti hain.

Question 2

Online advertising international audience ko kaise easily target kar sakta hai?

✅ By using automated structures that streamline the advertising process
❌ By targeting specific countries only
❌ By hiring actors and production crew
❌ By tracking analytics only

Explanation:
Online advertising platforms automation ka use karke bina extra planning ke ads generate kar dete hain.

Question 3

Fill in the blank:
_____ offer a variety of campaign types to help digital marketers craft messaging.

❌ Digital strategists
❌ Social media platforms
❌ Web browsers
✅ Google Ads

Explanation:
Google Ads multiple campaign types (Search, Display, Shopping, Smart) offer karta hai.

Question 4

Kaunse campaigns online inventory promote karte aur website traffic badhate hain?

❌ Video campaigns
❌ Search campaigns
❌ Display campaigns
✅ Shopping campaigns

Explanation:
Shopping campaigns products directly show karte hain with price & image.

Question 5

Kaunsa campaign Google ko zyada control deta hai aur simple experience deta hai?

❌ Diverse campaigns
❌ Media-generated campaigns
❌ Automated campaigns
✅ Smart campaigns

Explanation:
Smart campaigns me Google khud targeting & optimization handle karta hai.

Question 6

Single product feed + multiple networks par ads = kaunsa campaign?

✅ Smart Shopping campaign
❌ Diverse campaign
❌ Product campaign
❌ Automated campaign

Explanation:
Smart Shopping campaigns Shopping + Display networks combine kar dete hain.

Question 7

Smart Shopping campaign banate waqt kaunsa goal select karna chahiye?

❌ Inventory
❌ Leads
✅ Sales
❌ Views

Explanation:
Smart Shopping ka main focus sales maximize karna hota hai.

Question 8

Off-season me customer data collect karna kyun kaam karta hai?

❌ Off-season me log zyada buy karte hain
✅ Off-season is a valuable time to build awareness and target new contacts
❌ Off-season me sabse zyada engagement hota hai
❌ Off-season me maximum profit hota hai

Explanation:
Off-season brand awareness aur future customers build karne ke liye best hota hai.

Question 9

E-commerce specialist kya plan kar raha hai?

❌ Profitability
❌ Budget changes
❌ Conversion value
✅ Seasonality

Explanation:
Off-season aur on-season planning = Seasonality planning.

Question 10

Buying process simplify karne ke liye kya karein?

❌ Adjust product prices only
❌ Explore global search trends
❌ Create peak-day promotions
✅ Analyze simple research like customer surveys or focus groups

Explanation:
Customer surveys se pain points identify hote hain, jo buying process simplify karte hain.

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