Quiz #3 :Introduction to Marketing (Business Foundations Specialization) Answers 2026

Question 1

7 M’s of Developing a Communication Plan me kaun-kaun shamil hai? (Select all that apply)

✅ Markets: Who should we talk to?
✅ Message Content/Design: What should we tell them and how?
❌ Mass: How large should the plan be?
✅ Media Strategy: How do we reach them?
✅ Money: How much do we need to spend?

Question 2

NOT an example of Mass and Targeted Media strategy kaunsa hai?

❌ Outbound Advertising
❌ Print Media
❌ Product Placement
❌ Online Word of Mouth
✅ Public Relations

Question 3

Key Principles of Media Planning ke baare me NOT true statement kaunsi hai?

✅ The campaign must win awards in order to succeed
❌ The campaign must avoid unpleasant connections with your product
❌ The campaign mentions the brand name
❌ The campaign can show the product in use
❌ The campaign should state the positives of the product/service

Question 4

1% improvement kis cheez me operating profit ko sabse zyada improve karta hai?

✅ Price
❌ Sales Volume
❌ Variable Cost
❌ Fixed Cost

Question 5

Price Sensitivity kin cheezon se affect hoti hai? (Select all that apply)

✅ Availability and awareness of substitutes
✅ Indirect Comparisons
✅ Price/Quality Inferences
✅ Switching Cost
❌ Private Costs

Question 6

Price elasticity measure karne ke baare me kaunsa statement true hai?

❌ One of the strengths of a Survey is that people are honest about intentions
❌ When actual purchase is measured under controlled conditions, you are measuring Sales Data
❌ Surveys measure actual purchases in an experimental environment
✅ A carefully designed choice set in a Trade-Off Analysis can measure how consumers trade off variables
❌ For field/lab experiments, only preferences & intentions are needed

Question 7

Weber-Fechner Law ke according consumers prices ko kaise react karte hain?

❌ Decimal Points (.99 / .00)
✅ Percentage Terms / Absolutes
❌ Euros / Dollars
❌ Emotion / Rationality
❌ Dollars / Euros

Question 8

True or False: Businesses aksar advertising se zyada paisa customer access banane par kharch karti hain.

✅ True
❌ False

Question 9

iPhone ke digital attributes kaun-kaun se hain? (Select all that apply)

❌ Colors
✅ Efficiency of using the apps on the phone
❌ Price
❌ Size differences between models
❌ Feel of the touchscreen technology

Question 10

Offline dekh kar online sasta kharidna kya kehlata hai?

✅ Showrooming
❌ Webrooming
❌ Retail Dating
❌ Comparison Shopping

🧾 Summary Table