Quiz #2 :Introduction to Marketing (Business Foundations Specialization) Answers 2026

Question 1

Kaunsa “crack in product centricity” short product life cycles aur constant new ideas ko capture karta hai?

❌ Commoditization
❌ Globalization
✅ Innovation
❌ Saturation

Question 2

Which of the following is NOT a crack in the product-centric approach?

❌ Retail saturation
❌ Customer attrition
❌ Globalization
❌ Deregulation
✅ Smart customers

Question 3

Which of the following is NOT true about direct marketing?

❌ The individual customer is the unit of analysis
❌ It determines and leverages combined customer value
❌ It allows companies to know who their customers are and what they buy
✅ It aims to determine marketing communication based on past purchases

Question 4

Kaunsa retailer Professor Fader ke hisaab se highly customer-centric hai?

❌ Starbucks
✅ Nordstrom
❌ Apple
❌ All of them
❌ None of them
❌ Walmart

Question 5

Customer centricity ki correct definition kaunsi hai?

❌ Future needs + short-term value
❌ Future needs + long-term value
✅ Current and future needs of a select set of customers to maximize long-term financial value
❌ Only current needs + long-term value

Question 6

“Salesperson of the month” ka best selection criterion kya hona chahiye?

❌ Number of quality referrals
❌ Number of new customers
✅ Change in total customer lifetime value for that month
❌ Number of repeat purchases

Question 7

Maximizing shareholder value kiska overarching objective hota hai?

❌ Both
❌ Neither
✅ Customer-centric
❌ Product-centric

Question 8

Customer-centric success kis cheez ke through nahi aata? (EXCEPT)

❌ Customer development
❌ Customer experience
❌ Customer retention
✅ Customer acquisition

Question 9

True or False: Customer centricity suggest karti hai ki least valuable customers ko “fire” kar dena chahiye.

❌ False
✅ True

Question 10

Product-centric company me sales bias kis side hota hai?

❌ Market
✅ Seller
❌ Broker
❌ Buyer

🧾 Summary Table