Quiz #1 :Introduction to Marketing (Business Foundations Specialization) Answers 2026

Question 1

Frame of reference kya hai is positioning statement me?
“For upscale American families, Volvo is the family automobile that offers maximum safety.”

❌ Other family automobiles
❌ Volvos
❌ Unsafe cars
❌ Upscale American families
✅ Other family automobiles

👉 Frame of reference = kis category me brand compete karta hai (family automobiles)

Question 2

Which of the following is NOT an element of the marketing mix (4Ps)?

❌ Promotion
✅ Population
❌ Product
❌ Price
❌ Place

Question 3

Fast food chains ne healthier options introduce kiye – yeh kaunsa concept hai?

❌ Competitive Points of Parity
❌ Category Points of Difference
❌ Competitive Points of Difference
✅ Category Points of Parity

👉 Healthy options ab category expectation ban chuki hain

Question 4

Apple Computer → Apple (2007): kaunsa positioning element change hua?

❌ Point of difference
❌ Target segment
✅ Frame of reference

👉 Sirf computers se broader electronics/services category me shift

Question 5

Which is NOT TRUE about Generation Y (Millennials)?

❌ Born between 1977–1997
✅ They are independent and don’t depend on social networking
❌ They account for ~30% of the population
❌ They appreciate free content, Wi-Fi, customization

Question 6

PRIZM segmentation kis type ke clusters use karta hai?

❌ Geographic
❌ Demographic
❌ Cohort
❌ Occupational
✅ Geographic (lifestyle-based geographic clusters)

Question 7

Buyer’s market me market kis par focused hota hai?

✅ Customer
❌ Product

Question 8

Company ki long-term marketing strategy kya honi chahiye?

❌ Above fair value on all dimensions
❌ At fair value on all dimensions
✅ Best at one dimension and good enough at the other two

(Operational Excellence / Performance Superiority / Customer Intimacy)

Question 9

STP ka full form kya hai?

❌ Sizing; tabulating; positioning
❌ Sizing; targeting; pricing
❌ Segmentation; targeting; pricing
✅ Segmentation; targeting; positioning

Question 10

What is marketing?

❌ The study of buyers and sellers
❌ The study of a market as an exchange
❌ The study of selling products
✅ The study of a market, which is an exchange between two partners

🧾 Summary Table