Module 2 challenge :From Likes to Leads: Interact with Customers Online (Google Digital Marketing & E-commerce Professional Certificate) Answers 2026

Question 1

Fill in the blank: By defining the goals of your social media campaign, you make yourself _____.

✅ accountable for accomplishing them
❌ appealing to your audience
❌ likely to take risks
❌ free from any responsibilities

Explanation:
Clear goals set karne se performance measure hoti hai aur marketer accountable hota hai.

Question 2

Target audience identify karne ke liye kaunsi information compile karni chahiye? (Select all that apply)

✅ Marital status
✅ Age
✅ Location
✅ Language

Explanation:
Ye sab demographic data hai jo audience targeting mein help karta hai.

Question 3

Different platforms kaise kaam karte hain, ye samajhna kyu zaroori hai?

✅ It helps them understand how to communicate on the platform
❌ It helps them identify and align with business goals
❌ It helps them increase brand authority
❌ It helps them identify products and services

Explanation:
Har platform ka content style aur communication tone alag hota hai.

Question 4

Viral videos aur jokes post karna kis type ka content hai?

❌ Inspirational content
❌ Promotional content
❌ Educational content
✅ Entertaining content

Explanation:
Jokes aur viral videos ka purpose hota hai entertainment aur engagement.

Question 5

Educational content ke examples kaunse hain? (Select all that apply)

❌ Viral videos
✅ Case studies
✅ Industry research
✅ How-to posts

Explanation:
Educational content knowledge aur learning provide karta hai.

Question 6

Promotional content marketers ko kya karne deta hai?

✅ Highlight products and services to market them to customers
❌ Entertain people on the platform
❌ Start conversations with viewpoints
❌ Build trust as an industry leader

Explanation:
Promotional content ka goal hota hai products/services promote karna.

Question 7

Social media content formats ke examples kaunse hain? (Select all that apply)

❌ Free gifts
✅ Images
✅ Stories
✅ Gifs

Explanation:
Images, stories aur GIFs common content formats hain.

Question 8

Chronological feed par din mein multiple times post karne se kya hota hai?

❌ Sort posts by relevancy
❌ Reach same time daily
✅ Reach your audience in different time zones and at various times of day
❌ Reach same time zone same time

Explanation:
Multiple posts se global aur time-diverse audience reach hoti hai.

Question 9

Social media calendar digital marketers ko kya enable karta hai?

✅ Manage and organize publishing schedule
❌ Assign team tasks
❌ Copy competitors’ posts
❌ Identify where audience spends time

Explanation:
Calendar ka main purpose hota hai planning aur organization.

Question 10

Fill in the blank: Reviewing posts ahead of time ensures all of the _____ are correct.

✅ links and images
❌ headlines and descriptions
❌ videos and hashtags
❌ names and places

Explanation:
Pre-review se broken links aur wrong images avoid hote hain.

🧾 Summary Table