Module 3 challenge :Foundations of Digital Marketing and E-commerce (Google Digital Marketing & E-commerce Professional Certificate) Answers 2026

Question 1

Which term describes how much more customers are willing to pay for a name brand than a store brand?

❌ Financial worth
✅ Brand equity
❌ Asset value
❌ Company worth

Explanation:
Brand equity wahi value hai jiske wajah se customers brand ke liye zyada price dene ko tayaar hote hain.

Question 2

How a company’s brand and marketing work together? (Select all that apply)

✅ A company’s brand is the foundation for its marketing strategy
❌ A company’s brand identity changes with its marketing strategy
✅ A company’s marketing strategy can help a business build its brand
❌ A company’s marketing strategy defines its brand identity

Explanation:
Brand pehle hota hai, marketing us brand ko build aur strengthen karti hai.

Question 3

How can a marketer use what they learn in the initial planning stage? (Select all that apply)

✅ Review existing media to identify gaps
✅ Figure out which channels to focus on and what content to run
✅ Decide how to allocate the budget
❌ Analyze marketing campaign analytics and reporting

Explanation:
Planning stage mein strategy banai jaati hai, analytics baad mein aata hai.

Question 4

What is a small, targeted objective specific to promotional activities?

❌ Customer goal
❌ Revenue goal
✅ Marketing goal
❌ Business goal

Explanation:
Marketing goals specific promotional actions par focus karte hain.

Question 5

Which is a specific business goal?

❌ We want to increase our company profits
❌ We want to increase customers and create growth in new markets
❌ We want to increase customers by adding new features
✅ We want to increase year-over-year revenue by selling more units to more customers in new market segments

Explanation:
Business goal clear, measurable aur revenue-focused hota hai.

Question 6

Examples of earned media (Select all that apply)

❌ Paid search ads
✅ Positive press coverage
✅ Written reviews
❌ Social media accounts

Explanation:
Earned media woh hota hai jo customers ya media khud create karte hain.

Question 7

Which applies to SEO? (Select all that apply)

✅ Quality content helps customers and ranks better in SERPs
❌ Website structure does not affect SEO
✅ Find relevant keywords and include them in content
❌ SEO has no disadvantages or guidelines

Explanation:
SEO ka base hai quality content + correct keywords + proper structure.

Question 8

Why is social media marketing important?

✅ It drives engagement and promotes a brand on social media channels
❌ It is more valuable than a full digital marketing strategy
❌ It plans and publishes all brand content
❌ It sends automatic emails

Explanation:
Social media marketing ka main role hai engagement aur brand promotion.

Question 9

How can brands deliver personalized experiences? (Select all that apply)

❌ Avoid sending birthday promotions
❌ Don’t follow up with potential customers
✅ Match where customers are in the marketing funnel
✅ Address each recipient directly

Explanation:
Personalization tab hoti hai jab message customer ke stage aur naam ke hisaab se ho.

Question 10

Fill in the blank: When brands _____ their lists, it’s easier to build relationships.

❌ spam
✅ segment
❌ ignore
❌ spend less on

Explanation:
Segmentation se right message right customer tak pahunchta hai.

Question 11

What will email marketing help a business do? (Select all that apply)

✅ Create community
❌ Analyze performance
✅ Share information
✅ Drive sales

Explanation:
Email marketing ka use hota hai engagement, information sharing aur conversions ke liye.

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