Module 2 challenge :Foundations of Digital Marketing and E-commerce (Google Digital Marketing & E-commerce Professional Certificate) Answers 2026

Question 1

How can digital marketing help the pet store succeed?

❌ By increasing the budget
❌ By creating email templates and sending them internally
❌ By creating content aimed at other pet stores
✅ By reaching potential customers and engaging with them effectively

Explanation:
Digital marketing ka main goal right audience tak pahunchna aur unse engage karna hota hai.

Question 2

How can a digital marketing strategy get customers to come back for an additional purchase?

❌ By creating a print advertising campaign
✅ By building customer trust
❌ By offering a first-time customer discount
❌ By establishing a strong sales plan

Explanation:
Repeat purchases tab hote hain jab customers trust feel karte hain.

Question 3

What is the second manager’s approach about?

❌ The company’s sales goals
❌ The company’s philosophy
✅ The customer journey
❌ The brand’s marketing awareness

Explanation:
Customer pain points aur goals par focus karna customer journey approach hota hai.

Question 4

Why are customer journey maps important for digital marketers? (Select two)

❌ They help marketers reduce advertising costs
❌ They help marketers drive sales
✅ They help marketers understand how and why customers interact with a business
✅ They help marketers create better, more user-friendly experiences

Explanation:
Customer journey maps se marketers ko customer behavior aur experience samajhne mein madad milti hai.

Question 5

What does the funnel being wide at the top and narrow at the bottom show?

✅ Many potential customers enter the funnel, but only some become loyal customers
❌ A strategy requires many investors
❌ Only select ads reach customers
❌ Only a small audience is allowed to convert

Explanation:
Har customer convert nahi hota — funnel naturally filter hota jata hai.

Question 6

How does a marketing funnel differ from a customer journey map?

❌ Funnel is about specific customers’ feelings
❌ Funnel is about customers deciding not to buy
✅ A funnel moves many customers through stages, while a journey map tracks how specific customers move through stages
❌ Funnel discourages customers

Explanation:
Funnel = macro view, Journey map = individual customer view.

Question 7

Fill in the blank: During the _____ stage, customers explore your business and some become leads.

❌ Conversion
✅ Consideration
❌ Loyalty
❌ Awareness

Explanation:
Consideration stage mein customers options compare karte hain aur leads bante hain.

Question 8

Why do marketers track impressions, reach, and frequency at the top of the funnel?

❌ It lowers campaign cost
✅ It shows them how effective their ads are
❌ It speeds up the journey
❌ It determines overall success

Explanation:
Top-funnel metrics se ad visibility aur effectiveness measure hoti hai.

Question 9

How can marketers build brand loyalty after Aisha’s first purchase?

❌ Send a coupon for the same item
❌ Provide accurate product descriptions
❌ Ask Aisha to refer others
✅ Invite Aisha to join the company’s rewards program

Explanation:
Rewards programs repeat engagement aur loyalty build karte hain.

Question 10

Why measure conversions along with time to conversion and touchpoints?

❌ To evaluate rewards program engagement
✅ To understand how customers interact with a brand
❌ To raise awareness
❌ To only boost sales

Explanation:
Ye metrics batate hain customers ka decision process kaisa hota hai.

🧾 Summary Table