Module 4 Quiz :Digital Marketing Analytics in Theory (Digital Marketing Specialization) Answers 2025

Question 1

Which of the following is a personally determined, subjective metric?

✅ Ease of use
❌ Effectiveness
❌ Efficiency
❌ Capability

Explanation:
Ease of use depends on an individual’s perception and experience, making it subjective. The others are typically assessed more objectively.

Question 2

Kaushik’s 10/90 rule states that 90% of a company’s analytics budget should be spent on what?

✅ Analysts
❌ Enterprise Platforms
❌ Point Solutions
❌ Analytic Tools

Explanation:
Avinash Kaushik’s rule emphasizes that people (analysts) create value from data—not tools alone.

Question 3

What is the first (most entry-level) stage of digital marketing maturity according to BCG?

❌ Connected
❌ Emerging
✅ Nascent
❌ Multi-Moment

Explanation:
The Nascent stage represents organizations just beginning their digital marketing journey.

Question 4

How might a company see benefits of digital marketing maturity?

❌ Revenue growth
❌ Reduction of costs
✅ Both A & B
❌ None of the above

Explanation:
Greater digital maturity can drive higher revenues and lower operational costs through efficiency.

Question 5

How does Intelligent Tracking Prevention (ITP) operate on browsers and mobile devices?

✅ It blocks and eliminates cookies
❌ It causes pop-ups requesting cookie permission
❌ It expands the definition of personal data

Explanation:
ITP primarily restricts and blocks tracking cookies to enhance user privacy.

Question 6

Which of the following can analysis gadgets help provide? (Select all that apply)

✅ Attribution Modeling
✅ Experimentation / testing
✅ Outcome analysis
❌ Competitive intelligence

Explanation:
Analysis gadgets focus on measurement, testing, and outcomes, not external competitive intelligence.

Question 7

Which analytic tool can handle the highest amount of data?

✅ Enterprise Platforms
❌ Point Solutions
❌ Data Density
❌ Analysis Gadgets

Explanation:
Enterprise platforms are built to manage large-scale, complex datasets across organizations.

Question 8

Which two variables are used to create the framework for evaluating analytics and data visualization tools?

❌ Effectiveness and data density
❌ Ease of use and efficiency
❌ Effectiveness & efficiency
✅ Ease of use and data density

Explanation:
The framework compares tools based on how easy they are to use and how much data they can handle.

Question 9

It is more valuable to adopt a framework for thinking about the analytics market than to know top-rated tools.

✅ True
❌ False

Explanation:
Frameworks help analysts choose the right tool for the job, even as tools evolve over time.

Question 10

Based on being easy to use and able to handle large amounts of data, which quadrant would Tableau fall into?

❌ Lower right
❌ Lower left
✅ Upper right
❌ Upper left

Explanation:
High ease of use + high data density places Tableau in the upper-right quadrant.

🧾 Summary Table