Module 2 Quiz :Digital Marketing Analytics in Practice (Digital Marketing Specialization) Answers 2025

Question 1

Dona Wong proposed that Good Visual Form has three essential elements. Which are they?

❌ Information, Concept, and Function
❌ Story, Goal, and Metaphor
✅ Clear Meaning, Sophisticated use of Contrast, and Refined Execution
❌ Goal, Collect, and Analyze

Explanation:
Dona Wong emphasizes that effective visuals must clearly communicate meaning, use contrast thoughtfully, and be polished and precise in execution.

Question 2

David McCandless designed a visual framework referred to as:

❌ Data Visualization
❌ Successful Visualization
✅ Effective Communication through Data
❌ Action Dashboard

Explanation:
McCandless focuses on communicating meaning through data by balancing information, story, and visual form.

Question 3

McCandless’ framework differs from Wong’s because McCandless emphasizes visual story, while Wong emphasizes Visual Form.

✅ True
❌ False

Explanation:
McCandless prioritizes storytelling and meaning, whereas Wong concentrates on how visuals are constructed and refined.

Question 4

With limited headline space, analysts should abbreviate headlines and increase information in subtitles.

❌ True
✅ False

Explanation:
Headlines should clearly state the main insight. Subtitles support the headline but should not carry excessive information.

Question 5

Effective subtitles created by analysts are:

❌ Effectively using visual form
✅ Adding insights to direct the audience’s thinking
❌ Complicated
❌ Achieving an emotional response

Explanation:
Good subtitles guide interpretation by adding clarity and analytical insight.

Question 6

Introducing Sophisticated Contrast requires understanding of:

✅ Size, Color, Shape, and Contrived Contrast
❌ Clear Meaning, Refined Execution, Evaluation and Contrast
❌ Subtitles, Headlines, Direct Labeling and Annotations
❌ Detailed Information, Story, Goal, and Visual Form

Explanation:
Contrast works through visual variables like size, color, and shape to draw attention and encode meaning.

Question 7

A purposeful application of contrast delivers:

❌ Pre-attentive attributes that are successful
❌ Distracting gray-highlighted content
❌ Subliminal meanings
✅ Effective communication of meaning

Explanation:
When used intentionally, contrast helps audiences quickly and accurately understand insights.

Question 8

Careful attention to details was characterized as Visual Polish in Lesson 4.

✅ True
❌ False

Explanation:
Visual polish refers to precision, alignment, consistency, and cleanliness in design.

Question 9

Isolating key metrics and including insights are steps in creating an effective dashboard.

✅ True
❌ False

Explanation:
Effective dashboards focus on a small set of critical metrics and clearly explain what they mean.

Question 10

Kaushik’s Action Dashboard replaces McCandless’s concept of Successful Visualization.

❌ True
✅ False

Explanation:
Kaushik’s Action Dashboard builds on visualization principles but does not replace McCandless’s framework.

🧾 Summary Table