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Cumulative Quiz :Design Principles: an Introduction (Interaction Design Specialization) Answers 2026

Question 1

Key lesson from the Obama campaign website experiment:

❌ Ask people for money as soon as possible
❌ The best method is to use intuition
Use data because our assumptions are often wrong
❌ Use data from other websites

Explanation:
The experiment showed that data-driven decisions outperform intuition.


Question 2

A between-subjects experimental design:

Each participant uses only one of the systems
❌ Each participant uses all systems


Question 3

The Think Aloud method involves:

Users explain what they are doing during the task
❌ Debriefing only at the end
❌ Talking before the experiment
❌ Team-building exercises


Question 4

Appropriate null hypothesis for the Highrise A/B test:

❌ Design A is different from Design B
Design A and Design B have the same signup rate


Question 5

When is an MTA-style map more useful? (Select all that apply)

Counting the number of stations
❌ Finding a route from Manhattan to JFK
❌ Finding the southernmost station
❌ Choosing the physically shortest route
❌ None

Explanation:
Schematic maps are best for station counting and route logic, not distance.


Question 6

User clicks OK instead of saving changes:

❌ Mistake
Slip
❌ None
❌ Both

Explanation:
The user’s intention was correct, execution was wrong.


Question 7

How to fix the dialog box error:

Rewrite message and label buttons clearly (“Save” / “Don’t Save”)
❌ Move Cancel button
❌ Set default to Cancel


Question 8

Clicking “No” instead of “Yes” because buttons are too close:

Slip
❌ Mistake
❌ Both
❌ None


Question 9

How to prevent this error? (Select all that apply)

❌ Add another confirmation dialog
❌ Change “yes” to “do not erase”
Move the buttons further apart


Question 10

To shorten scan time on a German webpage, text should be:

❌ Right-aligned
Left-aligned
❌ Centered
❌ Staggered


Question 11

Ways to differentiate related/unrelated info (Select all that apply)

Indent sub-groups
Leave white space between groups
Put a box around related information
Insert a blank line between groups


Question 12

True statements about ordering effects (Select all that apply)

Can occur due to learning/practice
❌ Can only be prevented with two conditions
❌ Fatigue does not contribute
Later results are influenced by earlier tasks


Question 13

Helps reduce gap between users & designers (Select all that apply)

❌ Non-destructive operations
Discoverability
Visibility
❌ Reliability


Question 14

What the refrigerator example illustrates (Select all that apply)

❌ All users have the same mental model
❌ Turning dial colder always affects freezer
Users make mistakes due to different mental models
Users develop mental models through interaction


Question 15

Closing the wrong browser window accidentally:

Slip
❌ Mistake
❌ Both
❌ Neither


Question 16

Examples of direct manipulation (Select all that apply)

Dragging a file into trash
❌ Making notepad look realistic
Editing address inline
❌ VR code navigation


Question 17

A/B test with p = 0.04 at α = 0.05:

❌ Fail to reject null
❌ Chance alone explains it
Reject the null hypothesis
❌ 40% probability explanation


Question 18

Incorrect statement about visual design:

❌ Whitespace conveys grouping
Right-aligned text is faster to skim
❌ Typography, layout, color are basic tools
❌ High x-height improves small-size readability


Question 19

Correct null hypothesis for Highrise headline test:

❌ A ≠ B
❌ A > B
❌ A < B
A = B


Question 20

Independent vs dependent variable:

❌ Signup rate; Time on page
❌ Headline; Time on page
❌ Signup rate; Headline
Change in headline; Percentage of people who sign up


🧾 SUMMARY TABLE

Q# Correct Answer
1 Use data, assumptions are wrong
2 Between-subjects = one system
3 Think Aloud during task
4 A = B
5 Count stations
6 Slip
7 Clear labels
8 Slip
9 Move buttons
10 Left-aligned
11 All
12 Learning + carryover
13 Discoverability, Visibility
14 Mental models differ & evolve
15 Slip
16 Dragging + inline editing
17 Reject null
18 Right-aligned faster (false)
19 A = B
20 Headline → Signup rate