Graded Quiz: Segmentation :Data Analytics Methods for Marketing (Meta Marketing Analytics Professional Certificate) Answers 2025

Question 1

The two forms of segmentation are developed from a persona and developed from data analysis.
✅ True
❌ False

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Question 2

Which of the following is NOT a kind of personalization?
✅ Personalization based on systematic understanding
❌ Personalization based on wisdom of the crowd
❌ Personalization based on segmentation and targeting
❌ One to one personalization

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Question 3

What is a CDP?
❌ A database that builds a complete picture of your customers on a regional level
❌ A database that builds a complete picture of your customers on a national level
❌ A database that builds a complete picture of your customers as a whole
✅ A database that builds a complete picture of your customers on an individual level

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Question 4

What is the first step in creating a K-means clustering analysis?
❌ Calculate the Euclidean distance between each point and each centroid
✅ Define K
❌ Establish K number of centroids at random
❌ Establish baseline clusters

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Question 5

The Elbow Criterion finds the number of clusters for which adding an extra cluster would not add sufficient information.
✅ True
❌ False

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Question 6

Profiling Clusters does NOT do which of the following?
✅ None of these answers.
❌ Describe what makes people in a cluster similar to each other.
❌ Describe what makes people from different clusters different.
❌ Describe both similarities and differences.

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Question 7

Segmentation is important because…
✅ It helps us know our audience better
❌ It helps the audience understand us as individuals
❌ It helps the audience know us better
❌ It helps us know specific information about individual customers

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Question 8

Psychographic, demographic, behavioral, and geographic are the four commonly used segmentation variables in marketing.
✅ True
❌ False

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Question 9

Values, Motivations, and Beliefs are examples of what kind of segmentation variable?
❌ Infographic
❌ Behavioral
❌ Geographic
✅ Psychographic

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Question 10

Cluster Analysis is the most common analytical approach used for segmentation.
✅ True
❌ False

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🧾 Summary Table

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