Module 4 Challenge(Conduct UX Research and Test Early Concepts)Answers 2025

Question 1

You are ready to share the insights you have gained from the usability study with your stakeholders. They have asked you to share the insights in a slide presentation. What type of information should you include in the slides?

• ❌ The slides should include detailed information about the insights, providing the stakeholders with all of the research findings.

• ❌ The slides should provide the stakeholders with a list of the revisions that the UX design team will make to the prototype.

• ❌ The slides should include the step-by-step process, logistics, and names of participants.

• ✅ The slides should include high-level information about the insights, providing the stakeholders with a summary of the findings.

🔹 Explanation:
Stakeholders need a clear, high-level summary of key findings and recommendations — not detailed research notes.

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Question 2

What should be included on the project background slide?

• ✅ The project background slide should include why the research was conducted, including why the insights were needed and the impact they will have on the product.

• ❌ Include project insights prioritized from most urgent to least urgent.

• ❌ Include insights relating to accessibility issues.

• ❌ Include themes from data synthesis.

🔹 Explanation:
The background slide sets context — it explains the purpose of research and its potential impact on design or business decisions.

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Question 3

How should you categorize an insight that prevents participants from completing the main user flow?

• ❌ Priority Top or PT

• ✅ Priority One or P1

• ❌ Priority Now or PN

• ❌ Priority Zero or P0

🔹 Explanation:
A P1 item represents a critical usability problem that must be fixed soon for the product to function correctly.

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Question 4

What’s the difference between insights and recommendations?

• ❌ Insights are opinions; recommendations fix errors.

• ❌ Insights are participants’ ideas; recommendations are participant suggestions.

• ❌ Insights are actions; recommendations are participant tasks.

• ✅ Insights are observations that help you understand the participant’s needs. Recommendations are actions you think stakeholders should take based on the insights.

🔹 Explanation:
Insights = understanding the “why” behind user behavior.
Recommendations = what actions should be taken based on those insights.

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Question 5

Why include a story in your presentation?

• ❌ Stories are fillers if short on content.

• ✅ Stories are relatable and memorable and can help keep the audience engaged.

• ❌ Stories give the perception that you are friendly.

• ❌ Stories are used to get positive feedback.

🔹 Explanation:
Storytelling helps make data emotional, relatable, and memorable for your audience, improving engagement.

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Question 6

What is the benefit of having P1 and P2 priorities after addressing P0 items?

• ✅ These additional categories enable smaller teams to divide up the work and focus on the most important design changes first.

• ❌ They allow you to decide if you want to address the insights.

• ❌ They help chart progress.

• ❌ They make it easier to refer back to insights later.

🔹 Explanation:
Prioritizing fixes (P0 → P1 → P2) helps teams allocate resources efficiently and focus on what matters most.

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Question 7

How can you prepare to deliver a great presentation?

• ✅ Take deep breaths.

• ❌ Write out your presentation and memorize it word-for-word.

• ✅ Practice how you will present.

• ✅ Remember that the goal is to share information, not to be perfect.

🔹 Explanation:
Effective presenters practice, relax, and focus on clear communication, not memorization.

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Question 8

How can you maintain eye contact in a virtual presentation?

• ❌ Point at the screen to focus your gaze.

• ❌ Use your mouse and glance up during slide changes.

• ❌ Share/unshare your screen repeatedly.

• ✅ Post your notes to the side of your computer screen so you are not glancing down.

🔹 Explanation:
Placing notes beside the camera helps maintain natural eye contact and engagement during virtual sessions.

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Question 9

An insight shows users felt “tricked into making a purchase.” How should you prioritize it?

• ✅ Priority Zero (P0)

• ❌ Priority One (P1)

• ❌ High Priority (HP)

• ❌ Alert Priority (AP)

🔹 Explanation:
A P0 issue indicates a critical user trust or usability problem that must be fixed immediately before release.

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Question 10

Why use a story in your presentation?

• ✅ A story can use examples that illustrate the participant perspective or data.

• ❌ A story tells participants that you are friendly.

• ❌ A story is a method to increase time or emphasis.

• ✅ A story is relatable.

🔹 Explanation:
Stories illustrate real user experiences and make complex data accessible and emotionally engaging.

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🧩 Summary

✅ Final Takeaway: