Module 4 challenge :Attract and Engage Customers with Digital Marketing (Google Digital Marketing & E-commerce Professional Certificate) Answers 2026

Question 1

Fill in the blank: _____ is a type of advertising model that allows businesses to pay only when someone takes an action on their ad.

✅ Pay-per-click (PPC)
❌ Conversion rate advertising
❌ Cost-per-impression (CPM)
❌ Revenue sharing

Explanation:
PPC model mein business tabhi pay karta hai jab user ad par click karta hai.

Question 2

How does search engine marketing help a marketer learn which content performs well?

❌ It allows quick appearance in SERPs to build authority
❌ It allows a website or app to appear in SERPs
✅ It allows driving traffic to specific webpages to collect data and learn which ads drive sales
❌ It gives control over which page appears for a search

Explanation:
SEM se specific pages par traffic bhej kar performance data collect kiya ja sakta hai.

Question 3

What information does an ad extension include?

❌ A link to call a business instantly
❌ Additional products and images
❌ A link to find a business on Google Maps
✅ Additional website links, a phone number, or an address

Explanation:
Ad extensions ads ko extra useful information ke saath enhance karte hain.

Question 4

Setting a daily spend limit describes which Google Ads step?

✅ Set your budget
❌ Set up conversions
❌ Select your targeting
❌ Choose your bidding strategy

Explanation:
Daily amount set karna budget setup ka part hota hai.

Question 5

Which keyword match type is this?

Keywords: “low-carb diet plan”
Ad shows for: “carb-free foods,” “low-carb diets,” “low calorie recipes”

❌ Similar match
✅ Broad match
❌ Narrow match
❌ Exact match

Explanation:
Broad match mein ads related aur loosely connected searches par bhi dikhte hain.

Question 6

Which statement about Ad Rank factors is true?

❌ There are only two factors
❌ Google does not factor landing page quality
✅ The higher the bid, the higher the ad may show in the SERPs
❌ You should avoid using extensions

Explanation:
Ad Rank bid amount + quality factors par depend karta hai. Higher bid visibility improve kar sakti hai.

Question 7

Which is a Google ad best practice?

❌ Always use homepage as landing page
✅ Use relatable calls to action like “book your dream vacation”
❌ Use all ad extensions even if irrelevant
❌ Use generic sales language only

Explanation:
Effective ads mein clear, relatable aur engaging CTAs hone chahiye.

Question 8

What refers to uploaded display ads?

❌ Google uploads all content automatically
✅ You create the ad graphic, meet specifications, and upload the ad
❌ You have less control over the appearance
❌ Google provides all design resources

Explanation:
Uploaded display ads mein design aur control marketer ke paas hota hai.

Question 9

How many elements does Google recommend for responsive display ads?

❌ 20 headlines, 20 images, 20 descriptions
❌ 5 headlines, 5 images, 5 descriptions
❌ 2 headlines, 2 images, 2 descriptions
✅ 5 headlines, 10 images, and 15 descriptions

Explanation:
Zyada assets dene se Google best-performing combinations bana sakta hai.

Question 10

Fill in the blank: Ad _____ are the text, videos, and images that appear alongside Google search results.

✅ formats
❌ budgets
❌ bids
❌ keywords

Explanation:
Ad formats define karte hain ki ads kaise appear honge (text, image, video).

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