Module 3 challenge :Attract and Engage Customers with Digital Marketing (Google Digital Marketing & E-commerce Professional Certificate) Answers 2026

Question 1

Which statement is true about website optimization?

❌ After identifying the right keywords, keyword stuffing is the next step
❌ Useful content links entire paragraphs or long sentences
❌ Searchers respond well to websites that indicate expertise in several unrelated areas
✅ Compelling and useful content will likely influence a website more than any other factor

Explanation:
SEO ka sabse strong factor high-quality, useful content hota hai. Keyword stuffing aur irrelevant expertise SEO ko harm karti hai.

Question 2

Benefits of good anchor text (Select all that apply)

✅ Helps visitors with a visual impairment understand the link
❌ Helps Google place a manual action on the webpage
✅ Helps Google understand what the linked page is about
✅ Helps visitors navigate the website

Explanation:
Good anchor text accessibility, SEO understanding, aur navigation improve karta hai.

Question 3

How can a digital marketer create a great user experience with images? (Select all that apply)

❌ Write alt text using multiple keywords
❌ Include a caption with any images
❌ Prioritize image size over quality
✅ Ensure images load properly on desktop, tablet, and mobile

Explanation:
Images ka responsive aur proper loading user experience ke liye critical hota hai. Keyword stuffing alt text mein galat practice hai.

Question 4

Which is a webpage title element recommendation?

❌ Title elements should be a few sentences long
✅ Title elements should accurately describe the page topic
❌ Title elements should repeat the same keyword multiple times
❌ Only a few pages should have a unique title element

Explanation:
Har page ka clear, accurate aur unique title hona chahiye.

Question 5

Meta description recommendations

❌ Every meta description should be one sentence
❌ Every web page should use a similar meta description
❌ Every second page requires a unique meta description
✅ Every web page should have a unique meta description

Explanation:
Unique meta descriptions click-through rate improve karte hain.

Question 6

Best description of structured data

✅ Code used to better describe a webpage’s content to search engines
❌ A type of code used only for rich results
❌ A test to ensure no markup mistakes
❌ Enhanced elements shown in search results

Explanation:
Structured data search engines ko content ka meaning samajhne mein madad karta hai.

Question 7

Which statement about sitemaps is true?

❌ Sitemaps are mainly for visitors, not search engines
❌ It’s important only if a site is under 100 pages
✅ Submitting a sitemap is a best practice to improve crawling
❌ Popular platforms never auto-generate sitemaps

Explanation:
Sitemaps search engines ko pages discover aur crawl karne mein help karte hain.

Question 8

Which Search Console step shows traffic by queries, pages, and countries?

❌ Ensure Google can find and read your pages
✅ Monitor your site’s performance
❌ Review mobile usability errors
❌ Add and verify website ownership

Explanation:
Performance report traffic details dikhata hai.

Question 9

Which Search Console report shows hacking or harmful behavior?

❌ Web Search Performance report
❌ Coverage report
✅ Security Issues report
❌ Manual Action report

Explanation:
Security Issues report batata hai agar site malware, hacking, ya threats se affected hai.

Question 10

Which tool provides crawl, index, and serving info directly from Google index?

❌ Submit sitemaps tool
✅ URL Inspection tool
❌ Removals tool
❌ Change of address tool

Explanation:
URL Inspection tool detailed indexing aur crawling status deta hai.

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