Module 1 challenge :Attract and Engage Customers with Digital Marketing (Google Digital Marketing & E-commerce Professional Certificate) Answers 2026

Question 1

When you create a customer persona, you want to identify who the customer is. What does this include?

✅ Their characteristics and demographics
❌ Their pain points
❌ Their goals and ambitions
❌ Their budget and spending habits

Explanation:
“Who the customer is” ka matlab hota hai basic identity — jaise age, gender, job, background.

Question 2

What do demographics refer to?

❌ Goals a customer wants to achieve
✅ Customer information such as age and occupation
❌ Barriers that prevent the customer from achieving their goal
❌ Surveys sent to customers

Explanation:
Demographics = age, gender, education, job, income, etc.

Question 3

What question should you ask to complete this customer persona?

❌ What are the customer’s skills?
❌ What is the customer’s budget?
✅ What is the customer’s goal?
❌ What are the customer’s interests?

Explanation:
Persona complete karne ke liye customer ka goal samajhna zaroori hota hai.

Question 4

Benefits of the marketing funnel (Select all that apply)

✅ It optimizes the company’s marketing strategy
❌ It considers the seller’s journey
✅ It may increase the conversion rate
✅ It considers the buyer’s journey

Explanation:
Marketing funnel buyer journey ko samajhne, strategy improve karne aur conversions badhane mein madad karta hai.

Question 5

Which best describes the conversion stage of the marketing funnel?

❌ When customers become repeat customers
✅ The process to get a potential customer to take a desired action
❌ When a potential customer first becomes aware
❌ The process to build interest

Explanation:
Conversion stage ka focus hota hai action lena (purchase, sign-up, etc.).

Question 6

Strategies to build brand awareness (Select all that apply)

✅ Search engine optimization
❌ Free trials
✅ Display ads
✅ Social media advertising

Explanation:
Awareness stage mein goal hota hai visibility aur reach badhana.

Question 7

Ads shown to people unfamiliar with your brand fall under which stage?

❌ Conversion
✅ Awareness
❌ Loyalty
❌ Consideration

Explanation:
New logon ko brand ke baare mein batana = Awareness stage.

Question 8

Which strategy helps turn customers into loyal brand followers?

❌ Improve checkout process
❌ Offer money-back guarantee
✅ Recommend another product or add-ons
❌ Change product page copy

Explanation:
Upselling aur cross-selling se long-term relationship aur loyalty banti hai.

Question 9

Updating checkout button color after A/B testing belongs to which stage?

❌ Awareness
❌ Loyalty
❌ Consideration
✅ Conversion

Explanation:
Checkout optimization ka goal hota hai conversion increase karna.

Question 10

Which strategy helps during the consideration stage?

✅ Share customer testimonials on the website and social media
❌ Change the purchase button text
❌ Ask customers to leave a review
❌ Send abandoned cart emails

Explanation:
Consideration stage mein trust aur interest build karna important hota hai.

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