Module 3 challenge : Assess for Success: Marketing Analytics and Measurement (Google Digital Marketing & E-commerce Professional Certificate) Answers 2026

Question 1

What is the marketer calculating?

❌ Net income
❌ Losses
✅ Return on investment (ROI)
❌ Return on ad spend (ROAS)

Explanation:

ROI=(Sales Growth−Marketing Cost)Marketing Cost\text{ROI}=\frac{(\text{Sales Growth} – \text{Marketing Cost})}{\text{Marketing Cost}}ROI=Marketing Cost(Sales Growth−Marketing Cost)​

Yahan $(200,000-55,000)/55,000$ kiya gaya hai → ROI.

Question 2

Which calculation determines ROAS?

❌ Number of sales / business revenue
❌ (customer LTV − sales growth) / marketing cost
✅ Revenue generated / amount spent on advertising
❌ (sales growth − marketing cost) / marketing cost

Explanation:
ROAS = Revenue ÷ Ad Spend.

Question 3

What should be documented to prepare for an A/B test? (Select all that apply)

✅ Performance metric that will be used
❌ Loss predictions
✅ Past performance
✅ Desired improvement

Explanation:
Baseline, success metric, aur target improvement clear hona chahiye.

Question 4

What do A/B testing software tools enable marketers to do?

✅ Test for a variety of touch points in the customer journey
❌ Test email messages but not landing pages
❌ Identify what content the company wants to share
❌ Create generic web pages with machine learning

Explanation:
Ads, emails, landing pages, CTAs—sab test ho sakte hain.

Question 5

Which statement about A/B testing is true?

❌ Only on live sites with 1000+ users
❌ Always 40%/60% traffic split
✅ Uses a specific sample tested long enough to produce statistically meaningful results
❌ Only on non-live sites if users are enough

Explanation:
Statistical significance ke liye proper sample & duration zaroori hai.

Question 6

CTA change test (“Order online” → “Save 15% now”) is which test?

✅ An ad variation test
❌ A campaign variation test
❌ A customer-based test
❌ A comparison test

Explanation:
Ad ke ek element ko test kiya gaya → ad variation.

Question 7

Fill in the blank:
A/B tests _____.

✅ take time and budget
❌ store all user data
❌ produce minimal results
❌ require multiple campaigns

Explanation:
Isliye minor text changes kabhi-kabhi bina full test ke kiye jaate hain.

Question 8

Blue stars (statistical significance) dikh rahe hain—ab kya karein?

❌ Removing the ad completely
✅ Making the new variation a permanent ad change
❌ Using the first variation
❌ Creating a new ad variations test

Explanation:
Blue stars = winning variant.

Question 9

Fill in the blank:
Insights depend on the _____.

❌ engagement goals
❌ employee goals
❌ future goals
✅ marketing goals

Explanation:
Evaluation hamesha marketing objectives se aligned hota hai.

Question 10

Marketing success indicators (Select all that apply):

❌ Decrease website traffic
✅ Improve online sales by doubling average order value
✅ Grow private consumer accounts
✅ Increase the number of leads

Explanation:
Growth, sales, aur leads = success indicators.

🧾 Summary Table