Module 2 challenge : Assess for Success: Marketing Analytics and Measurement (Google Digital Marketing & E-commerce Professional Certificate) Answers 2026

Question 1

Google Analytics ke events feature se kaunsi information collect hoti hai?

❌ Basic user properties, actions, and session info
❌ Page views, page load, and file download info
❌ File click aur search results info
✅ Share, add to cart, and purchase information

Explanation:
GA4 ke automatically enabled events e-commerce aur engagement actions jaise add_to_cart, purchase, share ko track karte hain.

Question 2

Google Analytics me dimensions ka use kis liye hota hai?

❌ Automatically data enable karne ke liye
❌ Social media aur email metrics create karne ke liye
❌ Email conversion rate calculate karne ke liye
✅ Users website ya app par kaise aaye uski information collect karne ke liye

Explanation:
Dimensions attributes hote hain (source, medium, device, location) jo batate hain user kaha se aur kaise aaya.

Question 3

Email traffic monitor karne ke liye kaunsa UTM tag use hota hai?

❌ utm_campaign
✅ utm_medium
❌ utm_view tag
❌ utm_source tag

Explanation:
Email ke liye normally utm_medium=email use hota hai.

Question 4

Explorations me kaunsa technique users ko common attributes ke basis par group karta hai?

❌ Funnel exploration
✅ Cohort exploration
❌ Path exploration
❌ User lifetime

Explanation:
Cohort exploration users ko shared characteristics/time ke basis par analyze karta hai.

Question 5

Google Ads me impressions ka matlab kya hai?

✅ Ads kitni baar potential customers ko dikhaye gaye
❌ Campaign par investment
❌ Average conversions per interaction
❌ Estimated ROI

Explanation:
Impressions = ad views count.

Question 6

Google Ads me ad group me kya hota hai?

❌ One primary goal
❌ Funnel metrics
✅ One or more ads jo same keywords target karte hain
❌ Payment methods

Explanation:
Ad group = related ads + shared keywords.

Question 7

Marketing funnel ka complete view ek hi jagah dekhne ke liye kya karein?

✅ Link Google Ads account to Google Analytics
❌ HubSpot ko Mailchimp se link karein
❌ Firebase ke through sab run karein
❌ DataBox ke through run karein

Explanation:
Google Ads + GA integration se clicks se conversions tak ka full view milta hai.

Question 8

100% conversion credit last Google Ads click ko dena kaunsa model hai?

❌ Ads-preferred
❌ Credit for conversion
❌ Campaign report
✅ Position-based ❌❌

⚠️ Correct conceptual answer: Last-click attribution
(Options me exact term nahi diya gaya; exam context me ye last-click model ko refer karta hai.)

Explanation:
Last-click attribution me last interaction ko poora credit milta hai.

Question 9

Google Ads / Analytics data CSV export karne ke benefits (Select all):

❌ Reports snapshot share karna
❌ Ads–Analytics link karna
✅ Spreadsheet ya BigQuery jaise tools me analysis
✅ Past campaign data archive karke comparison

Explanation:
CSV export se external analysis aur long-term storage possible hoti hai.

Question 10

Multiple analytics tools ke liye universal tagging ka best solution kaunsa hai?

✅ Google Tag Manager
❌ Google global site tag
❌ Selective reporting tag
❌ Enhanced measurement

Explanation:
GTM se multiple vendors ke tags ek jagah manage ho jaate hain (HTML + JS ke through).

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