Module 1 challenge : Assess for Success: Marketing Analytics and Measurement (Google Digital Marketing & E-commerce Professional Certificate) Answers 2026

Question 1

A marketer sets a target with a measurable, numeric value in a media plan. What is this?

❌ A media mix
✅ A performance goal
❌ A marketing goal
❌ A brand goal

Explanation:
Performance goals hamesha numeric aur measurable hote hain (jaise ROAS, CPC, conversions).

Question 2

Business goal aur marketing goal ka connection kya hai?

❌ A business goal is a specific target in a marketing strategy that supports the marketing goal.
❌ Both are numeric measurements that serve as performance targets.
❌ Both are measurements used to determine sales success.
✅ A marketing goal is a specific objective in a marketing plan that supports the overall business goal.

Explanation:
Marketing goals business goals ko achieve karne ke liye support karte hain.

Question 3

ROAS (Return on Ad Spend) ka ratio kya hota hai?

❌ Revenue generated to number of new customers
❌ Count of goals to revenue
❌ Total sales to total ad clicks
✅ Revenue generated to the amount spent on advertising

Explanation:
ROAS = Revenue ÷ Ad Spend

Question 4

“Which channels will get the most out of my budget?” yeh kaunsa part hai?

❌ Target audience
❌ Campaign duration
❌ Key performance indicators
✅ Media mix

Explanation:
Media mix decide karta hai kaun-kaun se channels use honge aur kaise budget allocate hoga.

Question 5

ROAS calculation: $200 cost, 10 units sold, $115 per unit

Revenue = 10 × 115 = 1150

❌ (10 × 10) / 200
❌ (115 × 115) / 10
❌ (10 × 200) / 115
✅ (10 × 115) / 200 = 5.75

Explanation:
ROAS = 1150 / 200 = 5.75

Question 6

A/B test kya hota hai?

❌ Budget determine karne ka method
❌ Business aur marketing goals align karna
✅ Two variants ka online test to find the better performer
❌ ROAS formula

Explanation:
A/B testing se pata chalta hai kaunsa version better perform karta hai.

Question 7

Micro conversions kya hoti hain?

✅ Actions jo dikhate hain customer macro conversion ki taraf ja raha hai
❌ First month purchase
❌ Purchase na karne ka signal
❌ Real-time activity display

Explanation:
Examples: newsletter signup, add-to-cart, video views.

Question 8

Real-time analytics kaise help karti hai?

❌ Historical data se future predict karna
❌ Browsing history se models banana
✅ Underperforming campaign parts par turant action lena
❌ A/B test ke bina best ad choose karna

Explanation:
Real-time analytics = instant optimization.

Question 9

CPC control karne ke liye zyada budget un PPC campaigns ko do jo…

❌ Most popular hain
❌ Average performance hain
✅ Highest priority hain
❌ Sabse zyada cost karte hain

Explanation:
High-priority campaigns ko zyada budget milta hai.

Question 10

Media mix identify karna kyun zaroori hai?

❌ Sirf buyers ko target karne ke liye
❌ Har channel ka measurement document karne ke liye
❌ Content selection ke liye
✅ Har media channel ki performance aur success consistently measure karne ke liye

Explanation:
Media mix se channel-wise performance tracking possible hoti hai.

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