Module 2 challenge :Satisfaction Guaranteed: Develop Customer Loyalty Online (Google Digital Marketing & E-commerce Professional Certificate) Answers 2026

Question 1

Email marketing analytics se marketer kya jaan sakta hai?

❌ How many people became loyal customers
❌ Social media attention from email subscribers
✅ The percentage of emails that could not be delivered (bounce rate)
❌ Website visitors from links

Explanation:
Email analytics directly delivery, bounce, open, click jaise metrics batata hai.

Question 2

Customer loyalty measure karne ke liye survey kaunsa metric measure karta hai?

❌ Brand reputation
❌ Micro conversions
✅ Brand advocacy
❌ KPIs

Explanation:
Loyalty surveys aksar dekhte hain ki customer brand recommend karega ya nahi (advocacy).

Question 3

Micro conversions track karna kis company ke liye zyada useful hai?

✅ A company that sells high-priced products
❌ Low-priced products company
❌ New e-commerce store
❌ Long-established company

Explanation:
High-price products me purchase se pehle multiple small actions hote hain (micro conversions).

Question 4

Shopify ka kaunsa feature customer locations ko map par dikhata hai?

✅ Live View
❌ Data View
❌ Map View
❌ Dashboard View

Explanation:
Shopify Live View me real-time maps dikhte hain.

Question 5

Kaunsa metric batata hai ki website traffic me se kaun log customer ban sakte hain?

❌ Cart abandonment rate
❌ Customer retention rate
✅ Qualified traffic
❌ Conversion rate

Explanation:
Qualified traffic = relevant, purchase-intent users.

Question 6

Average order value (AOV) aur customer lifetime value (CLV) ka relationship kya hai?

❌ Wrong definitions
✅ AOV = average spend per order; CLV = total revenue from a customer over time
❌ Retention vs acquisition mix-up
❌ Definitions reversed

Explanation:
AOV ek order ka value, CLV poore relationship ka value hota hai.

Question 7

Purchase barriers hata kar revenue badhane ki process kya kehlati hai?

❌ A/B testing
❌ Website optimization
❌ Cross-selling
✅ Conversion rate optimization (CRO)

Explanation:
CRO ka focus hota hai zyada visitors ko buyers banana.

Question 8

Related products kharidne ke liye encourage karna kya kehlata hai?

❌ Upselling
❌ Bundle deals
❌ Rewards programs
✅ Cross-selling

Explanation:
Cross-selling = related items suggest karna.

Question 9

Product conversion rate improve karne ke liye best action kaunsa hai?

❌ Push expensive product
❌ Bundle similar products
❌ Newsletter signup
✅ Enable customer reviews on the product page

Explanation:
Reviews trust aur confidence badhate hain → higher conversions.

Question 10

Product performance analyze karne ke metrics kaun-se hain? (Select all)

✅ Product conversion rate
✅ Customer satisfaction rate
❌ Customer retention rate
✅ Return rate

Explanation:
Product performance directly conversion, satisfaction, aur returns se measure hoti hai.

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