Module 4 challenge :Make the Sale: Build, Launch, and Manage E-commerce Stores (Google Digital Marketing & E-commerce Professional Certificate) Answers 2026

Question 1

What is personalization?

✅ The practice of delivering a customized experience for each customer
❌ The process of creating content for a singular user
❌ The outcome of limiting the consumer audience
❌ The act of transforming a potential customer into a brand evangelist

Explanation:
Personalization ka matlab hota hai har customer ko unke behavior, preference, ya history ke base par customized experience dena.

Question 2

Rewards program ka goal kya hota hai?

❌ Guide customers to different pages
❌ Help checkout process
✅ Encourage repeat purchases by offering customers incentives
❌ Share product specifications

Explanation:
Rewards programs customers ko dobara purchase karne ke liye motivate karte hain.

Question 3

Checkout optimization ke liye best recommendation kaunsi hai?

❌ Secure + one payment option
❌ Include upselling techniques
❌ Only for account holders
✅ Fast, easy to understand, and secure

Explanation:
Best checkout experience hota hai simple, quick aur secure, jisse cart abandonment kam hota hai.

Question 4

POS systems kaunse transactions process kar sakte hain? (Select all)

✅ In-person
✅ Telephone
❌ Fax
✅ Digital

Explanation:
Modern POS systems in-store, phone aur digital payments support karte hain.

Question 5

Cart abandonment ka biggest reason kya hota hai?

❌ Currency conversions
❌ Multiple orders
❌ Gratuity or returns
✅ Shipping or taxes

Explanation:
Unexpected high shipping charges ya taxes customers ko checkout chhodne par majboor kar dete hain.

Question 6

Abandoned carts kam karne ke liye kya karein?

✅ Offer faster delivery times
❌ Include one payment option
❌ Add more checkout steps
❌ Maintain strict return policy

Explanation:
Fast delivery purchase decision ko positively influence karti hai.

Question 7

Order se delivery tak ke steps ko kya kehte hain?

❌ Item shipment
❌ Inventory statement
✅ Order fulfillment
❌ Product placement

Explanation:
Order fulfillment me order receive → pack → ship → deliver sab aata hai.

Question 8

Sabse zyada control kis fulfillment method me hota hai?

❌ From a service
❌ By product
✅ In house
❌ With dropship

Explanation:
In-house fulfillment me company quality, packaging aur delivery par full control rakhti hai.

Question 9

Dropshipping ka main benefit kya hai?

❌ Custom packaging control
❌ Storage for brand
✅ The shipping service owns, manages, and stores all inventory
❌ Brand controls labeling

Explanation:
Dropshipping me inventory third-party handle karta hai, jisse cost aur risk kam hota hai.

Question 10

Third-party jo orders prepare & ship karta hai use kya kehte hain?

❌ Dropship service
✅ Fulfillment service
❌ Preparation service
❌ Packaging service

Explanation:
Fulfillment service warehouse se packing aur shipping handle karti hai.

🧾 Summary Table