Module 1 challenge :Make the Sale: Build, Launch, and Manage E-commerce Stores (Google Digital Marketing & E-commerce Professional Certificate) Answers 2026

Question 1

Home goods (furniture, kitchen appliances) kaunsa e-commerce category hai?

❌ Digital products
❌ Software
❌ Services
✅ Physical goods

Explanation:
Furniture aur appliances tangible items hote hain → physical goods.

Question 2

Health coaching, business consulting, graphic design kaunsa type hai?

❌ Digital goods
❌ Software
✅ Services
❌ Physical goods

Explanation:
Yeh sab intangible offerings hain → services.

Question 3

Brick-and-mortar store online sales kyun add karta hai? (Select all that apply)

✅ Customers in-store try karke baad mein online buy kar sakte hain
❌ Majority customers pehle in-person hi shop karte hain
✅ Online par zyada options (sizes/colors) dekhna chahte hain
✅ Online me store se zyada product variety sell ki ja sakti hai

Explanation:
Online channel convenience, choice, aur scale deta hai.

Question 4

Website par visitor pehli baar jis page par aata hai use kya kehte hain?

❌ Digital shopping cart
❌ Conversion
❌ Call to action
✅ Landing page

Explanation:
Landing page = first touchpoint for visitors.

Question 5

E-commerce platforms businesses ko kya capabilities dete hain?

❌ Physical storefront sales track karna
❌ Physical storefront manage karna
❌ Sirf physical store improve karna
✅ Digital storefront banana, maintain karna, aur online sell karna

Explanation:
E-commerce platforms online selling ka core hote hain.

Question 6

Market size research se marketer kya information gather karta hai?

✅ Products/services ke liye demand ka level
❌ Public ka exact budget
❌ Customer persona description
❌ Competition ki list

Explanation:
Market size = kitni demand exist karti hai.

Question 7

Target audience identify karne se marketer kya kar sakta hai?

❌ New staff hire karna
✅ Campaign aur pricing ko audience needs ke hisaab se tailor karna
❌ Future profit predict karna
❌ Popularity ke hisaab se prices badhana

Explanation:
Target audience insight se relevant marketing possible hoti hai.

Question 8

Net profit calculate karne ka correct equation kaunsa hai?

✅ Total revenue − total expenses
❌ Total revenue + total expenses
❌ Total expenses × total revenue
❌ Total expenses / total revenue

Explanation:
Net profit = jo bachta hai sab kharchon ke baad.

Question 9

New couch launch karte waqt kaun se product sourcing models consider karein?

❌ Mass manufacturing, vendor, dropshipping
✅ Custom manufacturing, vendor or wholesale supplier, and dropshipping
❌ Vendor, retail, employee manufacturing
❌ Dropshipping, wholesale, employee manufacturing

Explanation:
Furniture ke liye custom + supplier + dropshipping common options hain.

Question 10

Brand identity build karne me storytelling kyun important hai?

❌ Quality customer service indicate karta hai
❌ Brand ko competitors se better batata hai
❌ Return/exchange instructions deta hai
✅ Customers ko brand values samajhne me madad karta hai

Explanation:
Storytelling se customers emotionally connect karte hain.

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