Module 4 challenge : Assess for Success: Marketing Analytics and Measurement (Google Digital Marketing & E-commerce Professional Certificate) Answers 2026

Question 1

Stakeholders typically kya role play karte hain?

❌ Stakeholders create campaigns and social media efforts
❌ Stakeholders track and analyze data
✅ Stakeholders approve the creative used in a campaign
❌ Stakeholders fund a project or manage a campaign budget

Explanation:
Stakeholders usually review aur approve karte hain campaign creatives, messaging, aur direction.

Question 2

Stakeholders aur marketing coordinators ka relationship kaunsa option best describe karta hai?

❌ Marketing coordinators fund projects
✅ Stakeholders fund projects and ensure success. Marketing coordinators keep stakeholders informed about progress, metrics, and insights.
❌ Marketing coordinators sirf data analysis karte hain
❌ Stakeholders data visualization karte hain

Explanation:
Stakeholders decision-makers hote hain, aur marketing coordinators reporting & execution sambhalte hain.

Question 3

Spreadsheet feature jo specific criteria ke matching data ko dikhata hai?

❌ Match
✅ Filter
❌ Undo
❌ Sort

Explanation:
Filter se sirf wahi rows dikhte hain jo criteria match karte hain.

Question 4

Kaunsa tool data ko nayi perspective se summarize / categorize karta hai?

❌ Histogram
✅ Pivot table
❌ Spreadsheet
❌ Area table

Explanation:
Pivot table se patterns, trends aur summaries easily milti hain.

Question 5

Fill in the blank:
A benefit of _____ is that you can easily copy and paste them into slides.

❌ vertical columns
❌ campaign assets
✅ spreadsheet charts
❌ marketing plans

Explanation:
Charts easily presentations me reuse ho jaate hain.

Question 6

Horizontal bar chart kab sabse useful hota hai?

❌ Partial vs whole results
❌ Time ke saath metric change dikhane ke liye
❌ Frequency distribution dikhane ke liye
✅ Jab measurements me bahut zyada difference ho aur space save karna ho

Explanation:
Horizontal bars long labels aur large differences ke liye best hote hain.

Question 7

E-commerce business marketing coordinator kyun hire karta hai?

❌ Social media manage karne ke liye
❌ Visual assets design karne ke liye
✅ Identify target audiences, create campaigns, and evaluate trends
❌ Databases query karne ke liye

Explanation:
Marketing coordinator ka role strategy + execution + analysis hota hai.

Question 8

Kaunsi programming language large databases access karne ke liye use hoti hai?

❌ Tableau
✅ SQL
❌ Search Console
❌ Data Studio

Explanation:
SQL databases se data retrieve aur analyze karne ke liye hoti hai.

Question 9

Data visualization ke liye kaun-kaun se tools use hote hain? (Select all that apply)

✅ Google Looker Studio (formerly Data Studio)
❌ Google Sheets
✅ Tableau
❌ Microsoft Excel

Explanation:
Looker Studio aur Tableau custom dashboards & reports ke liye popular tools hain.

Question 10

Presentation slides banate waqt best practice kaunsi hai?

✅ Progress from general to specific topics
❌ Include all collected data
❌ End with most surprising insight
❌ Use generic titles

Explanation:
Clear storytelling ke liye general → specific flow best hota hai.

🧾 Summary Table