Module 4 challenge :Think Outside the Inbox: Email Marketing (Google Digital Marketing & E-commerce Professional Certificate) Answers 2026

Question 1

Email marketing metrics ke baare mein kaun-kaun se statements true hain? (Select all that apply)

✅ KPIs are the metrics you decide are important to determine a campaign’s success.
❌ You can choose and personalize data based on a business competitor.
✅ You can choose and personalize which metrics to prioritize based on business goals.
✅ Click-to-open rate and unsubscribe rate are important metrics.

Explanation:
KPIs business goals ke according select hote hain. Competitor ke hisaab se metrics personalize nahi kiye jaate.

Question 2

Fill in the blank:
_____ are the metrics you prioritize to determine your email marketing campaign success.

❌ Reports
✅ KPIs
❌ Data
❌ Insights

Explanation:
KPIs (Key Performance Indicators) hi success measure karne ke liye prioritize kiye jaate hain.

Question 3

Open karne walon ÷ email receive karne walon ka ratio kaunsa metric hai?

❌ Click-to-open rate
✅ Open rate
❌ Conversion rate
❌ Subscribe rate

Explanation:
Open rate = opens ÷ delivered emails.

Question 4

Email mein links par click karne walon ka metric kaise calculate hota hai?

❌ Number of unique opens / total clicks
❌ Total clicks / number of unique clicks
❌ Number of total opens / total clicks
✅ Total clicks / number of unique opens

Explanation:
CTR = Total clicks ÷ unique opens.

Question 5

Inbox tak email deliver na hone ka percentage kaunsa metric hai?

❌ Email spam rate
❌ Email complaint rate
✅ Email bounce rate
❌ Email denied rate

Explanation:
Bounce rate = undelivered emails ka %.

Question 6

Email conversion rate ka formula kya hai?

❌ Number of emails delivered / number of people who opened the email
✅ Number of conversions / number of emails delivered
❌ Number of people who opened the email / number of emails delivered
❌ Number of emails delivered / number of conversions

Explanation:
Conversion rate = conversions ÷ delivered emails.

Question 7

Return on Investment (ROI) ka correct formula kya hai?

❌ (total spent × 100) / total revenue
❌ (total revenue × total spent) / 100
❌ (total spent / total revenue) × 100
✅ (total revenue / total spent) × 100

Explanation:
ROI dikhata hai kitna return mila cost ke comparison mein.

Question 8

List growth rate ka formula kya hai?

❌ [(total email addresses − new subscribers) / unsubscribes] × 100
✅ [(new subscribers − unsubscribes) / total email addresses] × 100
❌ [(unsubscribes − new subscribers) / total email addresses] × 100
❌ [(total email addresses − unsubscribes) / new subscribers] × 100

Explanation:
Ye formula batata hai email list grow ho rahi hai ya nahi.

Question 9

Graphs + KPIs use karna kab sabse important hota hai?

✅ When presenting information about an email marketing campaign’s progress
❌ When sharing unsuccessful results
❌ When requesting budget increase
❌ When assessing final success levels

Explanation:
Visuals progress ko easily samjhane ke liye hote hain.

Question 10

Audience ko pehle samajhne se presentation kaise better hoti hai?

❌ Eye contact maintain karna easy hota hai
✅ It allows them to adjust the tone and content to suit the audience.
❌ Audience ki photos include kar sakte hain
❌ Slide transitions decide hote hain

Explanation:
Audience knowledge se tone, depth aur examples better ban jaate hain.

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