Module 2 challenge :Think Outside the Inbox: Email Marketing (Google Digital Marketing & E-commerce Professional Certificate) Answers 2026

Question 1

Common types of email marketing (Select all that apply)

✅ Newsletters
❌ Company event emails
✅ Retention emails
✅ Acquisition emails

Explanation:
Email marketing ke common types mein newsletters, acquisition, aur retention emails aate hain. Event emails usually transactional/announcement hote hain.

Question 2

Which additional best practice will help create a successful acquisition email?

❌ Update the copy to match other businesses
❌ Include “Acquisition email” in the subject line
❌ Target customers with prior knowledge only
✅ Add a clear call-to-action such as “Order now”

Explanation:
Acquisition emails ka goal hota hai action lena, isliye clear CTA zaroori hai.

Question 3

Best description of a good welcome email

❌ Personal note + incentive only
❌ Incentive + direct CTA only
✅ A brief summary of what makes the brand unique, and a call-to-action
❌ CTA + company background only

Explanation:
Welcome email ka kaam hai brand introduce karna + next step batana.

Question 4

Reasons to send a newsletter (Select all that apply)

✅ Introduce new company updates
❌ Announce a new product launch
✅ Share external resources relevant to customers
❌ Remind a customer about cart items

Explanation:
Newsletters ka focus hota hai updates + valuable content, na ki promotions ya cart reminders.

Question 5

Which emails promote special offers or limited-time deals?

❌ Customer emails
❌ Acquisition emails
❌ Launch emails
✅ Promotional emails

Explanation:
Discounts aur offers ke liye promotional emails use hote hain.

Question 6

Follow-up email for selected but not purchased products

✅ Cart abandonment email
❌ Feedback email
❌ Acquisition email
❌ Promotional email

Explanation:
Cart abandonment emails customers ko purchase complete karne ke liye remind karti hain.

Question 7

Fill in the blank: Special offer to inactive customers is an example of a _____.

❌ Cart abandonment email
❌ Promotional email
❌ Welcome email
✅ Retention email

Explanation:
Inactive customers ko wapas engage karna = retention strategy.

Question 8

Promotional, retention emails, and newsletters belong to which funnel stage?

❌ Conversion
❌ Awareness
❌ Consideration
✅ Loyalty

Explanation:
Ye emails existing customers ke relationship ko maintain aur strengthen karte hain.

Question 9

Examples of email copy (Select all that apply)

❌ Raw customer data
✅ A call to action
✅ A brief summary telling the brand’s story
❌ Images and product descriptions

Explanation:
Email copy = written text, visuals copy mein count nahi hote.

Question 10

What additional content should newsletters include?

✅ Resources such as articles relevant to the subscriber’s lifestyle
❌ Surveys only
❌ Employees’ social media links
❌ Business ke external sites ke links

Explanation:
Useful resources newsletters ko valuable aur engaging banate hain.

🧾 Summary Table