Module 1 challenge :Think Outside the Inbox: Email Marketing (Google Digital Marketing & E-commerce Professional Certificate) Answers 2026

Question 1

Which marketing approach should they use?

❌ Consumer marketing
❌ Brand voice marketing
❌ Subscriber marketing
✅ Email marketing

Explanation:
Email marketing easy to use, built-in insights deta hai, aur long lifespan wala medium hai.

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Question 2

4+ billion email users ka statistic kaunsa success factor reflect karta hai?

✅ Number of email users
❌ Lifespan
❌ Attribution
❌ Return on investment

Explanation:
Yeh stat email ke massive user base ko dikhata hai.

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Question 3

ROI calculate karne se marketer kya seekhta hai?

❌ Social media impressions
✅ How much money was earned compared to what it cost
❌ Time spent vs budget
❌ Email open count

Explanation:
ROI = profitability measure (earnings vs cost).

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Question 4

External factors examine karne ke liye kaunsa research use hota hai?

❌ A SWOT audit
❌ An external audit
❌ An environmental audit
✅ A PESTLE audit

Explanation:
PESTLE = Political, Economic, Social, Technological, Legal, Environmental (external context).

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Question 5

Goal ko measurable banane ke liye kya include karna chahiye?

❌ Company values
❌ Metrics that can be tracked
❌ A deadline
✅ A number that specifies what the goal is

Explanation:
Measurable goals mein clear numeric target hota hai (e.g., +25%).

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Question 6

“Increase online sales by 25%” ko SMART banane ke liye kaunsa element hai?

❌ Relevant
❌ Specific
❌ Time-bound
✅ Measurable

Explanation:
“25%” clearly measurement define karta hai.

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Question 7

Email marketing ke don’ts (Select all that apply)

✅ Send spam emails
✅ Send the same emails to every single subscriber
✅ Stick to one length and format without testing
❌ Prioritize quality over quantity

Explanation:
Spam, no segmentation, aur testing na karna bad practices hain.

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Question 8

Spam lagne se bachne ke liye kya avoid karna chahiye? (Select all that apply)

❌ Use various formats, lengths, links, and images
✅ Use dramatic phrases
✅ Include too-good-to-be-true offers
❌ Appear in inboxes several times a week

Explanation:
Clickbait language aur unrealistic offers spam flags trigger karte hain.

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Question 9

Email list segmentation kyu zaroori hai?

❌ Provide more context for hyperlinks
✅ Send tailored emails to specific people
❌ Send the same email to everyone
❌ Define quality standards

Explanation:
Segmentation se personalization hoti hai → better engagement.

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Question 10

Open rate badhane ke liye pehle kya test karna chahiye?

❌ Reuse old newsletters
✅ Send emails at different times of the day
❌ Use uncommon phrases
❌ Use different links and images

Explanation:
Send time optimization open rates par sabse pehla impact karta hai.

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🧾 Summary Table

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