Module 5 challenge :From Likes to Leads: Interact with Customers Online (Google Digital Marketing & E-commerce Professional Certificate) Answers 2026

Question 1

High-quality content bina paid promotion ke audience se connect karna kis type ka social media hai?

❌ Paid social media
❌ Brand-driven social media
✅ Organic social media
❌ Promotional social media

Explanation:
Bina ads ke, naturally content share karke engagement lana organic social media hota hai.

Question 2

Paid social media ke benefits (Select all that apply)

❌ Reduce influencer-generated content
✅ Target relevant customers
✅ Reach audiences quickly
✅ Increase brand awareness

Explanation:
Paid social se fast reach, precise targeting aur awareness milti hai.

Question 3

Fill in the blank: _____ is ideal for nurturing connections with customers.

❌ Multi-platform social media
❌ Paid social media
✅ Organic social media
❌ Business-based social media

Explanation:
Relationships aur trust organic interactions se bante hain.

Question 4

Paid social media company ko goals achieve karne mein kaise help karti hai? (Select all that apply)

✅ Optimize ads with A/B testing
✅ Boost organic content
❌ Build nurturing relationships
✅ Target ads to lookalike audiences

Explanation:
Paid campaigns testing, amplification aur advanced targeting allow karte hain.

Question 5

Fill in the blank: Paid campaign ke desired results ke liye _____ clearly define karna zaroori hai.

❌ timeline
❌ budget
❌ purpose
✅ audience

Explanation:
Paid campaigns ki success right audience targeting par depend karti hai.

Question 6

First paid social campaign ke liye best platform kaunsa hai?

❌ Most cost-effective platform
❌ Underutilized platform
❌ Competitors ka popular platform
✅ The one that is currently their biggest source of leads

Explanation:
Jahan se already leads aa rahe hain, wahan paid ads better perform karte hain.

Question 7

Paid social media strategy banate waqt kya consider karna chahiye? (Select all that apply)

✅ Set campaign budget
✅ Develop and upload creatives
❌ How to add staff members
✅ Define campaign length

Explanation:
Budget, creatives aur duration campaign planning ke core parts hain.

Question 8

Ads personalize karna aur frequency limit karna kis ka example hai?

✅ Paid marketing best practices
❌ Social media metrics best practices
❌ Business strategy best practices
❌ Remarketing strategy best practices

Explanation:
Personalization + frequency capping paid ads best practice hai.

Question 9

Paid social media strategy mein goals set karna kis cheez mein madad karta hai?

❌ Business goals
❌ Social media advertising budget
❌ Monthly asset list
✅ Marketing strategy

Explanation:
Clear goals se overall marketing strategy direction milti hai.

Question 10

Brand awareness, messaging aur engagement ke liye kaunsa bidding strategy best hai?

❌ Cost-per-service (CPS)
✅ Cost-per-thousand impressions (CPM)
❌ Cost-per-ad (CPA)
❌ Cost-per-click (CPC)

Explanation:
Awareness campaigns ke liye CPM best hota hai kyunki focus impressions par hota hai.

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