Module 4 challenge :From Likes to Leads: Interact with Customers Online (Google Digital Marketing & E-commerce Professional Certificate) Answers 2026

Question 1

A marketer gathers data by observing how people refer to the business. What type of data is this?

❌ Social data
✅ Qualitative data
❌ Quantitative data
❌ Numeric data

Explanation:
Log kaise baat karte hain, kaise refer karte hain — ye descriptive, non-numeric hota hai → qualitative data.

Question 2

Fill in the blank: Social media analytics is the process of _____.

❌ measuring and monitoring how well marketing goals align with business goals
✅ tracking, collecting, and analyzing data from social media platforms to improve strategic business decisions
❌ designing a preliminary social media strategy
❌ soliciting feedback from stakeholders

Explanation:
Social media analytics ka core kaam hota hai data track, collect aur analyze karna.

Question 3

Using a tool to learn which content gets the most engagement is an example of what?

❌ A result of traffic measurement
❌ An effect of qualitative strategy
❌ A consideration in customer analysis
✅ A benefit of social media analytics

Explanation:
Performance insights milna analytics ka direct benefit hai.

Question 4

What do social media goals help marketers determine?

❌ Which stakeholders to share data with
❌ Which budget suits long-term goals
✅ Which metrics to focus on and optimize
❌ Which ad is the most impactful

Explanation:
Goals clear hone se relevant KPIs/metrics choose hote hain.

Question 5

Asking customers if they’d recommend a product measures what?

❌ Applause rate
✅ Net Promoter Score (NPS)
❌ Brand awareness
❌ Conversions

Explanation:
Recommendation-based question = NPS.

Question 6

Long posts work better on Facebook than Instagram. What should the marketer do?

❌ Stop longer posts on Facebook
❌ Stop posting on Instagram
❌ Revisit goals only
✅ Continue similar content on Facebook and adjust content strategy for Instagram

Explanation:
Platform-wise performance ke hisaab se content adapt karna best practice hai.

Question 7

What is a social media KPI used to assess?

❌ Whether the right metrics are tracked
❌ Whether campaign goals are relevant
✅ Whether a social media marketing strategy is effective
❌ Whether ROI is sufficient

Explanation:
KPIs strategy ki effectiveness measure karte hain.

Question 8

What does it mean to tailor a social media report for your audience? (Select all that apply)

✅ Present information your audience wants to know
✅ Adapt the report to the needs of your audience
✅ Include more or less detail depending on the audience
❌ Design a generic report for everyone

Explanation:
Tailoring ka matlab hai audience-specific content & depth.

Question 9

Why visualize data with charts or graphs in a report?

❌ To justify analytics tools
❌ To add extra data
✅ To help the audience understand the information
❌ To describe data collection steps

Explanation:
Visuals se data quick aur clear samajh aata hai.

Question 10

What does “guide your audience” mean when delivering a report?

❌ Speak fast and skip details
✅ Prepare ahead to answer audience questions
❌ Pause frequently and ask many questions
❌ Repeat phrases to move sections

Explanation:
Guidance ka matlab hai context dena aur questions ke liye ready rehna.

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