Module 3 challenge :From Likes to Leads: Interact with Customers Online (Google Digital Marketing & E-commerce Professional Certificate) Answers 2026

Question 1

Potential benefits of using social listening (Select all that apply)

❌ Ability to act on assumptions
✅ Ability to address negative sentiment
❌ Increased customer acquisition
✅ Opportunities to analyze the competition

Explanation:
Social listening se brands negative feedback ko samajhkar respond kar sakte hain aur competitors ke trends analyze kar sakte hain.

Question 2

What can a company learn from social listening? (Select all that apply)

✅ Gaps in the industry that a new product or solution could help solve
✅ Trends or how the market is performing
❌ Companies to invest in
✅ Major events or issues happening in the world that are relevant to a brand

Explanation:
Social listening se market trends, unmet needs, aur relevant events ka insight milta hai.

Question 3

Fill in the blank: _____ measures how people are interacting with a company’s social media accounts and content.

❌ Social media optimization
✅ Social media engagement
❌ Social media content
❌ Social media repurposing

Explanation:
Likes, comments, shares jaise interactions social media engagement kehlaate hain.

Question 4

Relationship between social listening and social media engagement

❌ Spending vs customer service queries
✅ Social listening analyzes conversations and trends; engagement measures how people interact with a brand
❌ Engagement analyzes trends; listening measures spending
❌ Listening analyzes competitors only

Explanation:
Listening = kya baat ho rahi hai, Engagement = log kaise interact kar rahe hain.

Question 5

Why showing employees is an effective engagement strategy?

❌ Helps customers know what to purchase
✅ Helps a brand seem more personable and relatable
❌ Helps customers imagine working there
❌ Prevents competitor purchases

Explanation:
Employees ko dikhana brand ko human aur relatable banata hai.

Question 6

Increase in followers on X likely indicates what?

✅ They post engaging content and have influence in the space
❌ People are ready to buy immediately
❌ People just spend a lot of time online
❌ Other platforms are irrelevant

Explanation:
Follower growth usually engaging content aur influence ka signal hota hai.

Question 7

Tactics to increase X following (Select all that apply)

✅ Posting relevant, engaging content
✅ Using hashtags
✅ Adding interesting visuals to posts
❌ Posting infrequently

Explanation:
Consistency + relevance + visuals + hashtags = better reach & growth.

Question 8

Examples of repurposing content (Select all that apply)

✅ Answering questions with an existing article
✅ Creating blog posts based on short YouTube videos
❌ Creating a new podcast series
❌ Writing new content

Explanation:
Repurposing ka matlab existing content ko naye format mein reuse karna.

Question 9

How to establish a distinct brand voice?

❌ Repurposing posts over time
✅ Delivering consistent language and messaging across all marketing content
❌ Responding quickly on social media
❌ Promoting pages across platforms

Explanation:
Brand voice consistency in tone aur language se banti hai.

Question 10

Why research the words and phrases your audience uses?

❌ To include common CTAs
✅ To communicate in a way they understand and are familiar with
❌ To keep posts short
❌ To maintain brand voice only

Explanation:
Audience ki language use karne se communication zyada natural aur relatable hoti hai.

🧾 Summary Table