Module 1 challenge :From Likes to Leads: Interact with Customers Online (Google Digital Marketing & E-commerce Professional Certificate) Answers 2026

Question 1

Fill in the blank: ____ is the process of creating content for different social media platforms to drive engagement and promote a business or product.

❌ Interactive online analysis
❌ Virtual social marketing
❌ Digital media development
✅ Social media marketing

Explanation:
Social media marketing ka focus hota hai platform-specific content create karke engagement aur promotion karna.

Question 2

Fill in the blank: A benefit of social media marketing is that it is _____ since most platforms are free to join.

❌ Referral driven
✅ Cost effective
❌ Audience focused
❌ Incentive based

Explanation:
Accounts banana free hota hai, isliye social media marketing cost-effective hoti hai.

Question 3

Why is social media effective for targeting new customers?

✅ People are already active and interacting with friends, family, and businesses on social platforms
❌ Social media provides competition insights only
❌ Social media automatically redirects users to websites
❌ Promotions appear more frequently than anywhere else

Explanation:
Customers already active aur engaged hote hain, isliye targeting effective hoti hai.

Question 4

Strategy pillar mein kya identify kiya jata hai?

❌ Kaunse analytics tools use honge
✅ Kaunse platforms aur content campaign ke liye best honge
❌ Posts kaise schedule karne hain
❌ Kaunsa content popular hai

Explanation:
Strategy pillar mein platform selection aur content planning hoti hai.

Question 5

Planning and publishing pillar ka use kaise hota hai?

✅ Audience ko unke most active time par reach karne ke liye
❌ Positive mentions count karne ke liye
❌ Social listening ke liye
❌ Paid targeting ke control ke liye

Explanation:
Planning & publishing ka main goal hai right time par content deliver karna.

Question 6

Data collect aur analyze karne ke baad next step kya hota hai?

❌ Social media calendar banana
❌ Conversations aur trends track karna
❌ Previous campaigns study karna
✅ Social media reports stakeholders ke saath share karna

Explanation:
Analysis ke baad insights stakeholders ke saath share kiye jaate hain.

Question 7

Earned media kaha se milti hai?

✅ Customer reviews, testimonials, mentions, aur comments
❌ Blogs aur brand profiles
❌ Image/video ads aur influencer marketing
❌ Random community forums

Explanation:
Earned media wo hoti hai jo customers ya public organically create karti hai.

Question 8

Owned media generate karne ke liye kaunse platforms use hote hain?

❌ Image ads aur video ads
✅ Blog sites, community forums, Facebook/Instagram profiles
❌ Customer reviews aur UGC
❌ Likes aur shares

Explanation:
Owned media wo hota hai jisko brand control karta hai.

Question 9

Fill in the blank: _____ social media specific groups ko target karne aur content promote karne ke kaam aati hai.

❌ Organic
✅ Paid
❌ Owned
❌ User-based

Explanation:
Paid social media se precise targeting aur promotion possible hota hai.

Question 10

Conversion stage mein paid remarketing kyu use ki jaati hai?

❌ Business details batane ke liye
✅ Un logon ko target karne ke liye jo pehle interest dikha chuke hain aur unhe purchase complete karne ke liye motivate karna
❌ Repeat purchase ke liye sirf
❌ Awareness badhane ke liye

Explanation:
Remarketing interested users ko incentives dekar conversion complete karwati hai.

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