Module 4 challenge :Foundations of Digital Marketing and E-commerce (Google Digital Marketing & E-commerce Professional Certificate) Answers 2026

Fill in the blank: _____ is a collection of facts or information.

❌ KPIs
✅ Data
❌ Social media
❌ Reporting

Explanation:
Data basic facts ya information ka collection hota hai.

Question 2

Fill in the blank: The process of using concrete information about customer behaviors to plan and refine marketing and sales strategies is called _____.

❌ Narrative context
❌ Brand marketing
❌ Data storytelling
✅ Performance marketing

Explanation:
Performance marketing real customer data ka use karke strategies plan aur improve karta hai.

Question 3

Which way of working with data is described?

❌ Data modeling
✅ Data pulling
❌ Data analyzing
❌ Data reporting

Explanation:
Analytics tool se data nikal kar spreadsheet mein daalna data pulling hota hai.

Question 4

What refers to the average revenue generated per customer over time?

❌ Budget attribution
❌ Linear attribution
❌ Return on ad spend (ROAS)
✅ Customer lifetime value

Explanation:
Customer Lifetime Value (CLV) batata hai ek customer kitna revenue generate karta hai over time.

Question 5

What is attribution?

✅ Determining which content and channels generate leads, conversions, or sign-ups
❌ Setting marketing and business goals
❌ The last touchpoint only
❌ The first touchpoint only

Explanation:
Attribution ka matlab hai credit assign karna to channels/touchpoints.

Question 6

Which attribution model assigns credit using real customer behavior?

❌ First-touch attribution
✅ Data-driven attribution
❌ Last-attribution
❌ Touch attribution

Explanation:
Data-driven attribution actual customer behavior aur data par based hota hai.

Question 7

Fill in the blank: A digital marketer uses _____ to convey insights with a compelling narrative.

❌ Performance marketing
❌ Key performance indicators
❌ Brand marketing
✅ Data storytelling

Explanation:
Data storytelling insights ko story ke through explain karta hai.

Question 8

Which statements are true about data storytelling? (Select all that apply)

❌ Data storytelling describes data
✅ Data storytelling explains data using graphical representations
✅ Data storytelling details how to take action
❌ Data storytelling debuts new marketing strategies

Explanation:
Data storytelling ka focus hota hai visuals + insights + action.

Question 9

Three main components of narrative context (Select all that apply)

❌ How current insights compare to past insights
✅ What the audience can do about the insights
✅ Why the insights matter to a specific audience
✅ What the insights mean

Explanation:
Narrative context batata hai meaning, relevance aur action.

Question 10

Examples of data visualizations (Select all that apply)

✅ Graphs and charts
❌ Data points
✅ Infographics
❌ Illustrations

Explanation:
Graphs, charts aur infographics data ko visually represent karte hain.

🧾 Summary Table