Module 1 challenge :Foundations of Digital Marketing and E-commerce (Google Digital Marketing & E-commerce Professional Certificate) Answers 2026

Question 1

Fill in the blank: _____ is the buying and selling of goods and services online.

❌ Online marketing
❌ Digital channel
❌ Digital marketing
✅ E-commerce

Explanation:
E-commerce specifically refers to online buying and selling, not promotion or channels.

Question 2

Fill in the blank: _____ is the practice of reaching customers online through digital channels with the aim of turning them into customers.

✅ Digital marketing
❌ Online sales
❌ E-commerce
❌ Face-to-face marketing

Explanation:
Digital marketing focuses on reaching and converting customers using digital channels.

Question 3

What advantage of digital marketing does this refer to?

❌ It delivers faster results
✅ It is cost-effective
❌ It helps build relationships
❌ It reaches more people

Explanation:
Serving ads to the right people at the right time reduces waste and lowers costs, making it cost-effective.

Question 4

Which one of the following describes marketing roles?

❌ You are responsible for a wider range of tasks in a large business
❌ Marketing coordinators’ tasks are disconnected
✅ A digital marketing coordinator and e-commerce analyst often share similar skills
❌ Specializing in a marketing field is not recommended

Explanation:
Many digital marketing and e-commerce roles overlap in skills like analytics, tools, and campaign execution.

Question 5

Analytical thinking in a digital marketing or e-commerce role means:

❌ Communicate insights creatively
❌ Highlight unique qualities creatively
❌ Create visual narratives
✅ Collect and organize information to identify patterns, trends, and solve problems

Explanation:
Analytical thinking is about data analysis, pattern recognition, and decision-making.

Question 6

What do effective digital marketing or e-commerce candidates often have? (Select all that apply)

❌ A deep understanding of all industries
✅ A deep understanding of one or two specific areas
✅ A broad knowledge of fundamentals
❌ A narrow knowledge of fundamentals

Explanation:
Strong candidates balance specialization with broad foundational knowledge.

Question 7

Which role fits someone who wants stability, predictable work, and fewer client requests?

✅ An in-house role
❌ An agency role
❌ A staffing firm role
❌ An internship

Explanation:
In-house roles offer more stability and regular working hours than agency roles.

Question 8

Which role partners with multiple companies to achieve marketing goals?

✅ An agency role
❌ Full-time employment
❌ An in-house role
❌ An internship

Explanation:
Agencies work with multiple clients across different companies and industries.

Question 9

What are typically associate-level roles in digital marketing? (Select all that apply)

✅ Search engine marketing (SEM) specialist
❌ Customer service specialist
✅ Search engine optimization (SEO) specialist
✅ Social media specialist

Explanation:
SEO, SEM, and Social Media roles are common entry-level digital marketing positions.

Question 10

Who typically fills this role as a new associate?

❌ E-commerce product manager
❌ Social media strategist
✅ Digital marketing coordinator
❌ Search Engine Marketing (SEM) specialist

Explanation:
A digital marketing coordinator handles SEO basics, social posts, approvals, and customer activity tracking.

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