Week 4 Quiz :Ideas from the History of Graphic Design :(Graphic Design Specialization) Answers 2026

1. Question 1

Key aspects of Swiss Design
(Select 4 correct answers):

✅ Rational
❌ Ornate
✅ Sans-serif typography
❌ Expressive
❌ Serif typography
✅ Abstract
✅ Privileged photography over hand-drawn illustrations
✅ Adhered to grid

Explanation:
Swiss Design (International Typographic Style) emphasized clarity, objectivity, grid systems, photography, abstraction, and sans-serif type—rejecting ornament and expressionism.

2. Question 2

Why Swiss Design appealed to American companies in the 1960s:

✅ Its straightforward appearance wasn’t connected to any national identity, creating a universal brand for international companies.
❌ It was inexpensive to reproduce
❌ Customers perceived it as more trustworthy

Explanation:
Its neutral, non-national aesthetic made it ideal for global corporations.

3. Question 3

What were Haight district designers doing with day-glo posters?

❌ Appealing only to rock fans
❌ Obfuscating written content
❌ Borrowing historic imagery
✅ All of the above

Explanation:
These posters intentionally layered psychedelic color, distorted typography, and historical references to resonate with countercultural audiences.

4. Question 4

Why the Diggers used hastily designed, inexpensive broadsides
(Select 2 correct answers):

❌ Print shops refused their messages
✅ The anti-establishment aesthetic resonated with countercultural groups
✅ It allowed quick iteration and rapid public messaging
❌ It was simply a popular aesthetic

Explanation:
Speed and ideological alignment mattered more than polish.

5. Question 5

Sister Corita’s view of the connection between protest and advertising:

❌ Bright colors
❌ Headlines
❌ Visibility alone
✅ Both were recognized as powerful cultural agents

Explanation:
She believed both protest and advertising could shape culture and consciousness.

🧾 SUMMARY TABLE