Designing Experience Module 3 Quiz :Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World (Digital Marketing Specialization) Answers 2025

Question 1

Main purpose of using SMART goals in campaign strategy?

❌ Track vanity metrics
❌ Promote on all platforms
❌ Meet legal compliance
❌ Create viral content
✅ Define success using clear, measurable, and strategic criteria

Explanation:
SMART goals align campaigns with clear outcomes, not just activity.

Question 2

Which element demonstrated inbound marketing in HoneyCo’s campaign?

✅ Creating educational blog content to attract and inform users
❌ Pop-up ads
❌ Unsolicited SMS
❌ Influencer endorsements
❌ Purchased email lists

Explanation:
Inbound marketing pulls users in with value, not interruption.

Question 3

How does strategic campaign evaluation differ from traditional measurement?

❌ Paid media only
❌ Email open rates only
❌ Ignoring metrics
❌ Likes and impressions
✅ From activity-based to outcome-based evaluation

Explanation:
Strategy asks “Did it work?”, not just “Did we do it?”.

Question 4

Why did HoneyCo launch a skincare blog?

✅ To position the brand as an educator in natural skincare
❌ Immediate sales focus
❌ E-commerce ads
❌ Replace food line
❌ Reduce social marketing

Explanation:
Education builds trust and authority, supporting long-term growth.

Question 5

What defines a SMART goal?

✅ Specific, Measurable, Achievable, Relevant, Time-bound
❌ Strategic, Market-based…
❌ Sustainable, Modern…
❌ Subjective, Mindful…
❌ Structured, Measured…

Explanation:
SMART ensures goals are actionable and trackable.

Question 6

Which channel allowed HoneyCo to track traffic sources effectively?

❌ Cold emails
❌ In-store purchases
❌ Direct mail
❌ Word-of-mouth
✅ Blog posts with UTM-tracked URLs

Explanation:
UTMs enable precise attribution.

Question 7

Role of lead capture in the HoneyCo campaign?

❌ Third-party targeting
❌ Immediate buyer conversion
❌ Social referrals
✅ Initiates long-term relationships via email exchange
❌ SEO ranking

Explanation:
Lead capture supports nurture, not just conversion.

Question 8

Strategic value of evaluating CRM behavior?

❌ Legal compliance
❌ Replace metrics
❌ Prove ad success
❌ First-visit conversion
✅ Track engagement beyond the initial touchpoint

Explanation:
CRM reveals what happens after the click.

Question 9

Why evaluate campaign performance holistically?

❌ Visual dashboards
❌ Prioritize email
❌ Justify spend
❌ Isolated metrics
✅ Understand how all touchpoints contribute to goals

Explanation:
Customer journeys are multi-touch, not siloed.

Question 10

Which reflects strategic campaign evaluation?

❌ Lowering ad spend
❌ CTR only
❌ Posting more
❌ Quantitative KPIs only
✅ Analyzing whether the campaign built trust

Explanation:
Strategy includes qualitative outcomes like trust.

Question 11

Primary function of CRM in experience-centered strategy?

❌ Store contacts only
❌ Mass TV ads
❌ Content calendars
❌ Track likes
✅ Connect customer data across touchpoints for personalization

Explanation:
CRM enables coordinated, personalized experiences.

Question 12

What triggered the 10% off follow-up email?

❌ Paid ad click
❌ Review submission
✅ Visiting product page + newsletter signup
❌ Purchase
❌ Instagram view

Explanation:
Triggered messaging responds to intent signals.

Question 13

Difference between traditional direct marketing and modern DTC?

❌ Loyalty → frequency
❌ Social → search
❌ Email → SMS
❌ CRM → PPC
✅ Selling → relationship-building

Explanation:
Modern DTC focuses on long-term relationships.

Question 14

What is drip marketing?

❌ Manual emails
❌ Random SMS
❌ Spam batches
✅ Automated message sequences triggered by behavior
❌ Blog posting

Explanation:
Drip nurtures users over time.

Question 15

Risk of poorly timed SMS messaging?

❌ SEO loss
❌ Higher fees
❌ Traffic loss
❌ Higher conversions
✅ Perceived intrusiveness and loss of trust

Explanation:
Timing matters—SMS is highly personal.

Question 16

Shift from siloed tactics to orchestrated experiences?

❌ Posting more
❌ Avoiding email
❌ Same message everywhere
❌ One platform spend
✅ Personalized, sequenced, strategically aligned touchpoints

Explanation:
Orchestration aligns message, timing, and channel.

Question 17

Why is CRM a “central nervous system”?

❌ Keyword bidding
❌ Budget approvals
❌ Legal contracts
❌ Social voice
✅ Integrates and responds to customer signals across platforms

Explanation:
CRM connects sensing and action.

Question 18

Role of automation in experience-centered marketing?

❌ Random triggers
❌ Daily push to all
❌ Replace humans
❌ Same content for all
✅ Deliver timely, relevant experiences based on behavior

Explanation:
Automation scales relevance at speed.

Question 19

Best illustration of orchestration?

❌ Google Ads only
❌ Viral TikTok
❌ Outsourced replies
❌ YouTube webinar
✅ Coordinating search, social, CRM, and email

Explanation:
Orchestration = systems working together.

Question 20

How does HoneyCo use CRM for personalization?

❌ Non-branded ads
❌ Influencer emails
❌ Same weekly offer
❌ Social scheduling
✅ Tracking behavior and triggering tailored follow-ups

Explanation:
CRM enables behavior-based personalization.

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