Module 1 Quiz :Digital Marketing Analytics in Theory (Digital Marketing Specialization) Answers 2025

Question 1

Strong marketing strategy capabilities, high data affinity, and the ability to bridge between analytical geeks and the rest of the world are necessary skills for a data strategist.

✅ True
❌ False

Explanation:
A successful data strategist must translate analytics into business impact, combining technical insight with communication and strategy.

Question 2

Which of the following attitudes should a successful analyst adopt? (Select all that apply)

✅ Curiosity
❌ Indifference
✅ Swagger (boldness)
✅ Optimism

Explanation:
Great analysts are curious, confident enough to challenge assumptions, and optimistic about uncovering insights. Indifference undermines analysis.

Question 3

Throughout history, data analytics has affected fields like statistics, medicine, and politics.

✅ True
❌ False

Explanation:
Data analytics has long influenced science, health, governance, and policy decisions.

Question 4

In the Golden Age of Analytics (Epoch V), visuals became complex and included disease maps and Minard’s Napoleon visualization.

✅ True
❌ False

Explanation:
This era saw landmark visualizations, including John Snow’s cholera map and Minard’s 1812 March graphic.

Question 5

The advent of digital data occurred during the Modern Dark Age of Data Analytics (1900–1949).

❌ True
✅ False

Explanation:
The digital data era emerged later with computers and the internet—not during the early 20th century.

Question 6

The contemporary history of data analytics began with the introduction of __________.

❌ Banner Ads
❌ .com Businesses
❌ Chat Sites
✅ Laptops

Explanation:
Widespread access to personal computing (laptops) marked the start of modern, data-driven analytics.

Question 7

“The Seeds of Prosperity” (2003–2010) saw the creation of Facebook, Twitter, LinkedIn, and Groupon.

✅ True
❌ False

Explanation:
This period includes the rise of major social and platform businesses that reshaped data usage.

Question 8

In 2014, #ferguson was retweeted 21.6 million times in 5 days, showing the internet’s role in social change.

✅ True
❌ False

Explanation:
The example demonstrates how digital data and social media enable rapid social connection and mobilization.

Question 9

The P&G marketing model includes “stimulus,” “zero moment of truth,” “first moment of truth,” and “second moment of truth.”

❌ True
✅ False

Explanation:
The classic model centers on stimulus → first moment of truth → second moment of truth.
The Zero Moment of Truth (ZMOT) was added later by Google.

Question 10

The top concern for FAMGA is __________.

❌ Ad Sales
❌ Dissemination of Information
❌ Consumer Satisfaction
✅ Privacy and Security

Explanation:
For large tech platforms (Facebook/Meta, Apple, Microsoft, Google, Amazon), privacy and security are the most critical and scrutinized concerns.

🧾 Summary Table

If you want next:

• 📘 One-page revision notes

• 🧠 Flashcards

• 🔥 Final mock test (analytics-focused)