Graded Quiz: Marketing Analytics in Action :Marketing Analytics with Meta (Meta Marketing Analytics Professional Certificate) Answers 2025

Question 1

When setting a SMART goal, what do the S and M stand for?
✅ Specific and Measurable
❌ Simple and Manageable
❌ Specific and Manageable
❌ Simple and Measurable

Question 2

Blake plans to use likes as a KPI. Is this a good choice?
✅ No
❌ Yes

Question 3

What are some limitations of observational methods? (Choose all that apply)
✅ Doesn’t take contextual variables into account
✅ Might deliver biased outcomes
❌ Tests may not have sufficient statistical power
❌ Very complex and time-consuming

Question 4

What could help to make Blake’s hypothesis stronger?
✅ A time frame they are looking at the behavior
❌ A budget for the test
❌ A goal for this test
❌ A null hypothesis

Question 5

What is the preferred method of multi-touch attribution to get the most valid results?
✅ Data-driven attribution
❌ Direct attribution
❌ Last touch attribution
❌ Model-based attribution

Question 6

Blake wants to start exploring their data. Which of the following is a good place to start?
✅ Descriptive Statistics
❌ Visualizing The Data
❌ Creating a Model

Question 7

What can Blake attempt next after evaluating results against goals and KPIs?
✅ Add perspective and context to the results
❌ Run a different analysis
❌ Propose alternative hypotheses

Question 8

Blake finds that people abandon purchases due to too many checkout fields. What’s the right recommendation?
✅ Update the checkout process and reduce the number of fields.
❌ Make no recommendation
❌ Change the target audience

Question 9

When creating a presentation, what should you focus on first?
✅ Goals, Objectives, and KPIs
❌ Data results
❌ Future plans
❌ Campaign setup

Question 10

How could you open your presentation?
✅ All of the above
(Story, Fact, or Question)

🧾 Summary Table