Graded Quiz: Analyzing Campaign Results:Marketing Analytics with Meta (Meta Marketing Analytics Professional Certificate) Answers 2025

Question 1

Which of the following will never be shown in the results column in the Ads Manager Dashboard?
✅ Bid strategy
❌ Adds to basket
❌ Purchases
❌ Clicks

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Question 2

A candy company creates a campaign to increase sales of its candies through its website. Which metric should the company use to evaluate the success of the campaign?
✅ Conversions
❌ Clicks
❌ Reach
❌ Impressions

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Question 3

If an advertiser wants to compare what actions people took on an ad, what feature could they use in Ads Manager?
✅ Breakdown
❌ Action View
❌ Clicks

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Question 4

If an advertiser wants to find out how efficiently their ad is achieving an outcome, what metric should they use?
✅ Cost per result
❌ Awareness
❌ Total price
❌ Resulting price

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Question 5

If Jamie wants to increase the number of people visiting their website after seeing their ad, what campaign objective would be a good choice?
✅ Traffic
❌ Engagement
❌ Conversions
❌ Brand Awareness

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Question 6

Alex is setting up a campaign. Which metrics should they track for an engagement campaign?
✅ Page likes, event responses, or post interactions
❌ Purchases, store visits, or lead generation
❌ Reach, impression, or brand awareness
❌ None of the above

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Question 7

You recently installed the Facebook pixel on your company’s website. Where can you view data and settings from that pixel?
✅ Events Manager
❌ Ads Manager Dashboard
❌ Facebook Profile

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Question 8

When you pick a time window for which you believe conversions are a result of your campaign, you’re determining the…
✅ Attribution Setting
❌ Ad Length
❌ Attrition Setting
❌ Expected Return

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🧾 Summary Table

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