Graded Quiz: Fundamentals of Facebook Ads Manager:Marketing Analytics with Meta (Meta Marketing Analytics Professional Certificate) Answers 2025

Question 1

In a Facebook Ad Auction, what score decides the winner of an auction?
✅ Total Value
❌ Maximum Return
❌ Engagement Probability
❌ Interaction Score

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Question 2

Alex’s ad is in the ad auction. A lot of people have hidden their ad. What part of the total value will this affect?
✅ Ad Quality
❌ Estimated Action Rate
❌ Advertiser Bid

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Question 3

In what order is a Facebook advertising campaign created?
✅ Campaign → Ad Set → Ad
❌ Creative → Call to Action → Budget
❌ Ad → Ad Set → Campaign
❌ Campaign → Ad → Destination URL
❌ Ad Set → Campaign → Ad

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Question 4

Which bid strategy goes after cheaper results first and then moves to more expensive opportunities?
✅ Lowest Cost
❌ Target Cost
❌ Cost Cap
❌ Cost Control

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Question 5

Which of the following are methods of creating an audience on Facebook? (Choose all that apply)
✅ Core Audience
✅ Lookalike Audience
✅ Custom Audience
❌ Ideal Audience

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Question 6

In order to access the ad scheduling feature in Ads Manager, which setting must you select?
✅ Lifetime budget
❌ Daily budget
❌ Accelerated delivery
❌ Automatic placements

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Question 7

An advertiser is about to deliver a Facebook campaign. Where should they navigate in Ads Manager to include Instagram in the campaign?
✅ Ad Set level
❌ Campaign level
❌ Ad level
❌ Ad account level

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Question 8

What is a valid reason that an ad would be rejected by Facebook?
✅ The ad contained sexually suggestive images.
❌ Image within the ad was relevant
❌ Landing page had relevant content
❌ Lead ads collected basic info

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🧾 Summary Table

ually suggestive or explicit content — these are automatically rejected.