Graded Quiz: Evaluating Advertising Effectiveness :Data Analytics Methods for Marketing (Meta Marketing Analytics Professional Certificate) Answers 2025

Question 1

SMART Goals are: (select all that apply)
✅ Time Bound
✅ Measurable
✅ Specific
❌ Relatable

Question 2

KPIs are… (select all that apply)
❌ Useful only at the corporate level
✅ Specific Metrics
✅ Helpful in evaluating advertising effectiveness
✅ Measurable

Question 3

What are two methods for evaluating ad effectiveness?
✅ Experimental and Observational Methods
❌ Observational methods and KPI setting
❌ KPI evaluation and SMART Goal setting
❌ SMART Goal setting and Experimental methods

Question 4

If you are running an ad with a “click to subscribe” button, and you measure effectiveness ONLY by counting those who subscribed by clicking the button, what would you expect the results to be?
✅ Underestimated
❌ Overestimated
❌ Correct

Question 5

What do results of an experiment include? (Select all that apply)
✅ Report output
✅ Measure of confidence in the results
✅ Number of incremental results caused by your treatment
✅ A winner

Question 6

What could the effect be of using ITT (Intention to Treat) on the incremental impact of your campaign results?
✅ The incremental impact you observe may be lower
❌ Result remains the same

Question 7

What does RCT stand for?
✅ Randomized Controlled Trials
❌ Randomized Controlled Tests
❌ Really Controlled Trials
❌ Randomized Cautious Tests

Question 8

In an experiment, the group that did not receive a treatment is called what?
✅ Control group
❌ Null group
❌ Treatment group
❌ Other

Question 9

AB Testing is not a good test to evaluate the effectiveness of your campaign, because…
❌ It has no p-value
❌ It cannot track data over time
❌ There is no control group
✅ AB Testing IS a good way to evaluate the effectiveness of your campaign.

Question 10

Which of the following is NOT a type of test structure?
❌ Multi-Cell
✅ Structured Cell
❌ Single Cell
❌ Nested Cell

🧾 Summary Table