Skip to content

Graded Quiz: Data and Privacy :Marketing Analytics Foundation (Meta Marketing Analytics Professional Certificate) Answers 2025

Question 1

True or false: The use of advertising to support free or inexpensive content is new in the digital age.

  • ❌ True

  • ✅ False

Question 2

A tool that can be added to your browser to prevent a website or online server from storing information in your browser is called a…

  • ❌ Cookie blocker

  • ✅ Ad blocker

  • ❌ VPN

Question 3

In addition to the settings on a device, some platform-specific privacy settings can include:

  • ✅ All of the above

    • Deleting a post

    • Turning off incoming messages

    • Customizing publicly accessible information

Question 4

Advertising that is relevant to the specific viewer of a page or site is called…

  • ❌ Data-based Advertising

  • ✅ Contextual Advertising

  • ❌ Per-person Advertising

  • ❌ Tracked Advertising

Question 5

The advertising ecosystem includes: (Choose all that apply)

  • ✅ Consumers

  • ✅ Publishers and partners

  • ✅ Regulators and gatekeepers

  • ❌ Manufacturers

Question 6

First-party data is different from third-party data, because…

  • ❌ First party data is available to anyone who owns or manages a website

  • ❌ Third party data is information shared between trusted partners

  • ✅ Third party data is gathered about a consumer’s browsing habits without them knowing it

Question 7

The advertising industry self-regulates and sets standards internally. One of the most prominent industry groups working on these standards is…

  • ❌ The League of Digital Advertising Professionals

  • ✅ The Digital Advertising Alliance (DAA)

  • ❌ The International Advertisers Association

  • ❌ The Union of Advertisers

Question 8

Generally, laws written to protect consumer privacy focus on: (Choose all that apply)

  • ✅ A consumer’s right to know the data that is being collected about them

  • ✅ A consumer’s right to remove data that has been collected about them

  • ✅ A consumer’s right to opt in or out of data collection

  • ❌ A consumer’s right to profit from their own data

🧾 Summary Table

Q# ✅ Correct Answer Key Concept
1 False Ad-supported content predates the internet
2 Ad blocker Prevents data-tracking scripts
3 All of the above Privacy controls vary by platform
4 Contextual Advertising Ads based on content viewed
5 Consumers, Publishers, Regulators Core of the ad ecosystem
6 Third-party data = collected without consent Data source difference
7 Digital Advertising Alliance Industry self-regulation
8 Right to know, remove, opt-in/out Consumer privacy protection laws