Graded Quiz: Data Sources :Marketing Analytics Foundation (Meta Marketing Analytics Professional Certificate) Answers 2025
Here are the ✅ correct answers (with all options shown and explanations):
Question 1
The server logs for Taylor’s website will include what pieces of information? (Choose all that apply)
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✅ Unique Identifier
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✅ Country of Origin
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✅ Requested Content
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✅ IP Address
Question 2
Taylor wants to make it simpler for people to complete a process on their website when they return a second time. To do this, they can…
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✅ Use a browser cookie
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❌ Implement a pixel
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❌ Change the server logs
Question 3
True or false: If Taylor adds a Javascript pixel to their website, it will load on that page every time someone visits it.
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✅ True
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❌ False
Question 4
Taylor would like to incorporate another company’s cart and checkout flow into the mobile app they are working on. To do this, they can…
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❌ Add another tag or pixel
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✅ Add a SDK with the company’s code
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❌ Store information about checkout in browser cookies
Question 5
Taylor is trying to find a way for people to post content from their website onto social media without leaving their site. To do this, they can…
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❌ Encourage users to log in with their social media accounts
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✅ Incorporate an Application Programming Interface (API)
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❌ Mirror the server logs and send them out
🧾 Summary Table
| Q# | ✅ Correct Answer | Key Concept |
|---|---|---|
| 1 | Unique Identifier, Country of Origin, Requested Content, IP Address | Server logs store detailed visit data |
| 2 | Use a browser cookie | Cookies help returning users |
| 3 | True | Pixels trigger on every page load |
| 4 | Add a SDK with the company’s code | SDK integrates external checkout |
| 5 | Incorporate an API | APIs enable social sharing features |