Module 1 Challenge(Conduct UX Research and Test Early Concepts)Answers 2025

Question 1

You tell your client that you are ready to conduct a UX research study on the app you are designing for them. The client asks you to explain the purpose of this type of study. What is the best way for you to explain it? Select all that apply.

✅ It helps uncover problems and design opportunities.
✅ It is a step-by-step examination of a group of users and their needs.
❌ It tests the number of users who visit the app.
✅ It adds realistic context to the design process.

🔹 Explanation:
UX research helps identify user pain points, discover design opportunities, and ensures the design process is based on real-world context and user needs rather than assumptions.

Question 2

You have planned your UX research study and conducted a usability study, which has generated a lot of data. You analyzed it and found patterns. How should you share insights with stakeholders?

❌ Iterate the design and share the new version.
❌ Invite users to explain their feedback directly.
❌ Invite stakeholders to lunch first.
✅ Create a presentation and present your research findings and your conclusions to your stakeholders.

🔹 Explanation:
The best way is to create a clear presentation that summarizes findings, insights, and recommendations — making it easier for stakeholders to understand and act upon.

Question 3

You are working on the research plan and have documented steps to conduct, collect, and analyze data. What is this called?

❌ Strategy
✅ Methodology
❌ Procedure
❌ Approach

🔹 Explanation:
Methodology refers to the overall plan, methods, and techniques used to collect and analyze data in a research study.

Question 4

Your UX mentor asks you to include research insights in the project background. Why is this important?

❌ To tell the client the findings from the usability study.
❌ To give future users an opportunity to provide feedback.
✅ To address how those insights will be used and the decisions that will be made based on them.
❌ To guess what the results might show.

🔹 Explanation:
Including research insights shows how findings will influence design decisions and ensures that the plan connects data to action.

Question 5

A junior UX designer asks how to write good research questions. What are the best tips? Select all that apply.

✅ The research questions should be specific.
❌ The research questions should guide users toward answers aligned with KPIs.
✅ The research questions should be phrased neutrally.
✅ The research questions should be actionable.

🔹 Explanation:
Good research questions are specific, neutral, and actionable, meaning they produce insights that can directly inform design improvements.

Question 6

You are using KPIs and created a 10-question survey to measure user agreement on design elements. Which KPI have you used?

❌ Error rate
❌ Drop-off rate
✅ System Usability Scale
❌ Conversion rate

🔹 Explanation:
The System Usability Scale (SUS) is a standardized 10-question survey that measures user satisfaction and perceived usability of a system or app.

Question 7

A junior designer asks why you include methodology in the research plan. Why is this important? Select all that apply.

✅ The methodology offers proof that you are refining the design and ensuring users will have a good experience.
✅ The methodology provides details other researchers need to repeat the same study in the future.
✅ The methodology details all steps to give stakeholders more confidence in your results.
✅ The methodology informs stakeholders about what will happen, how long it will take, and where it will take place.

🔹 Explanation:
Including the methodology ensures transparency, credibility, and repeatability — helping stakeholders understand, trust, and support the research process.

Question 8

In your research plan, you list the characteristics of participants for the usability study. Why is this important?

❌ Helps you turn down potential participants who do not qualify.
❌ Proves you have thought about the end user.
✅ Helps you avoid sample bias.
✅ Helps you talk to potential participants to see if they’re a good fit.

🔹 Explanation:
Defining participant characteristics ensures your sample is representative and unbiased, and helps select relevant users for accurate results.

Question 9

You are almost finished with your research plan. Why is it good to use a script for user interviews? Select all that apply.

✅ A script ensures you don’t forget the instructions to give participants.
✅ A script ensures the language is consistent for each participant.
❌ A script ensures the users do not project their personal biases.
✅ A script ensures you present a professional appearance for the user interviews.

🔹 Explanation:
Using a script maintains consistency, ensures professionalism, and keeps the researcher organized during interviews.

Question 10

You inform participants that their data is private and protected. What type of user data should be protected? Select all that apply.

✅ Personally identifiable information
❌ Sensitive publicly identifiable information
✅ Sensitive personally identifiable information
❌ Publicly identifiable information

🔹 Explanation:
Data that can identify a person directly (PII) — such as name, address, or contact details — and sensitive information like health or financial data must always be secured and anonymized.

🧩 Summary:

UX research reveals user needs and guides better design decisions.
Present insights clearly to stakeholders with data-backed visuals.
Methodology defines how research is conducted and analyzed.
Research insights should connect findings to actionable decisions.
Good questions are specific, neutral, and actionable.
SUS is used to measure perceived usability.
Methodology builds trust, transparency, and repeatability.
Participant criteria prevent sample bias and ensure relevance.
Scripts bring consistency and professionalism to interviews.
PII and sensitive data must always be protected.